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“Try Not to Kill What You Measure”

- Dr Tim Snaith will illustrate how SMS reaches the moments that other research techniques cannot.
- Mobile Research Session - 3.20pm Wednesday 21st November 2007 at Insight Show, Earls Court, London.
- OnePoint exhibiting at stand 500.

12 November 2007: OnePoints' Dr Tim Snaith will present at the Mobile Research Conference session at the Insight Show on Wednesday 21st November. The session will illustrate how mobile surveys reach the moments that other research techniques cannot. Dr Snaith will discuss the advantages of mobile research, such as its immediacy and accuracy, as well as explain how OnePoint has developed mobile survey technology that goes far beyond the simple 2-way communication of text messaging.

The use of mobile surveys enabled ITV to engage with viewers before; during and after 2006 World Cup football matches when no other research intrusion would have been accepted by viewers. Jason Brownlee, research director of Other Lines of Enquiry and ITV’s head of commercial research Sarah Messer, will also be speaking at the session and will share the results of this mobile research.

“We discovered a reliable and effective way of measuring engagement with television content by monitoring psychological symptoms of engagement. The use of mobile surveys to interview respondents enabled us to elicit live responses about viewer excitement, interest, attention and involvement” says Jason.
Dr Snaiths session is designed to be interactive and the audience will have the opportunity to participate in a live mobile survey; and see their responses appearing in real-time, on screen!

OnePoint Surveys will also be exhibiting at the event at stand 500.

More information about the conference programme can be found at: ConferenceProgramme

More information about OnePoint Mobile surveys can be found at

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Press Contact:

Ruth Davies:
Tel: +44 (0) 7747 607947

About OnePoint

OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development. OnePoints’ patent-pending mobile surveys are an instant feedback tool which is already taking the market by storm. OnePoint works with all types of businesses including global and pan-European research and marketing organisations.

About the Insight Show 2007

Insight is Europe's biggest event for buyers and users of market research and this year’s show will be held on 20-21 November at Earls Court, London. Insight 2007 is a must attend exhibition and conference for anyone who is a buyer, user and commissioner of market research. It provides the opportunity to meet top industry experts. Insight 2007 is the only event supported by all major trade associations – MRS, AURA, AIMRI and ICG.


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