Although 80 per cent of domestic appliance warranties are sold in shops*, many customers now choose to go home and shop around for the best prices for protection plans online, reports leading appliance warranty provider Domestic & General. The company have seen a 36% increase in UK visitors to their website Domestic & General and a 20% increase in the amount of revenue generated online.
Ben Rees, E-business Strategy Manager at Domestic & General, the largest specialist provider of appliance warranties in the UK, says ‘New flexible payment methods, a quote system that is easy to use, and increased speed generated by greater broadband access has made online warranty shopping a valuable alternative to the more traditional warranty routes’
‘The website offers a 10 per cent discount for new customers and we’re finding that customers are, in particular, taking out protection plans on their new LCD and plasma TVs. With prices as low as £59 for an LCD TV repair plan, it really is worth having a look at what’s available via the online marketplace.’
(Figures are Sept 06 YTD vs Sept 07 YTD)
(LCD TV Price is 1+1, Price Band less than £500)
*OFT figures 2002
Notes for Editors:
Domestic & General is the UK’s leading specialist provider of breakdown protection for domestic appliances and electronic equipment. It has been providing repair protection plans for over fifty years and now works with over 100 appliance brands, major banks and utilities, 2,000 independent high street retailers and catalogue companies as well as offering its own direct service through Quoteline. Quoteline is available on-line and by telephone (08705 49 00 00).
For more information, please contact the D & G press office on 020 8879 8580 or email email@example.com
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