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… Akamai provides QVC with scalable and high-performance media delivery solutions with no dependency on the retailer’s existing infrastructure …

London, United Kingdom, 17 December 2007 -- Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced that QVC (, the UK’s largest TV shopping channel and one of the UK’s leading ecommerce companies, is using Akamai to support the streaming of its Video on Demand (VOD) and 24x7 live streaming video services. While many other retailers have only now begun to add video to their e-Commerce sites, QVC launched video on its website in 2002 and has been able to use the video from each day's 17 hours of live programming.

Particularly at this time of the year when Web site performance is paramount, leveraging Akamai’s solutions will enable QVC to focus on its products, promotion and production campaigns, without worrying whether its infrastructure will be able to cope with the increasing user demands. Founded on a long-standing relationship, QVC has been using Akamai’s services to support its online business for several years and has continued to see the benefits year after year.

Paul Murphy, Head of Media Technology at QVC UK, said; “Demand for our online services continues to grow and Akamai enables us to focus on what we do best - our products and Web site - rather than worrying about the performance of our underlying infrastructure.”

He continued, “Thanks to Akamai, we can provide a high-quality online user experience, even during our busiest times such as Christmas and the Breast Cancer Care event in October. Akamai offers us the reliable, scalable and high-quality content delivery service that we needed as we continue to improve the services we provide to our customers.”

During Be Aware Show You Care, QVC’s Breast Cancer Care event in October 2007, demand for QVC’s online video services soared to over thirty times the average number of concurrent users.

Ravi Maira, e-Commerce Sector Manager at Akamai in Northern Europe, said; “Many e-retailers are still in the early stages of enriching their online sites to create a more immersive online shopping experience for their customers, especially by adding video. QVC UK is at the forefront of this evolution and has always leveraged video to showcase their products. As one of the largest UK retailers, having video-rich media content online puts QVC in an exceptionally strong position with its online offering.”

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. Its programming is distributed to more than 166 million homes worldwide.

QVC UK is the largest TV shopping channel in Britain with net sales of £331 million in 2006. It offers a wide variety of brand name products in apparel & beauty, jewellery, home innovation and home style. The channel broadcasts 24 hours a day, 364 days a year with 17 hours of live programming each day (from 09:00 to 02:00 UK time).

QVC is available to over 21 million digital terrestrial, satellite and cable homes in the UK. QVC's website,, was ranked 6th in the Hitwise Shopping & Classified – Department Stores category based on the market share of UK visits it received throughout 2006.

About Akamai

Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit

For further information please contact:

Gillie Tennant or James Cooper
Ascendant Communications
E-mail: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit