Press Release – For Immediate Release
21st January 2008
Righttrack and Zain Creating a Workforce for Tomorrow
Learning and development has been a major business objective in the western world for the past ten years; however it’s only within the last couple of years that this trend has been a stable within the Middle East. The main reason for this growth in priority is the realisation that employee development has direct links to employee retention, lower absence levels and more importantly higher levels of organisational success. Like here in the UK, popular training topics include management, customer service and sales, with more and more organisations in the Middle East investing heavily in people development every year.
Righttrack Consultancy, a UK based learning and development organisation who have over 20 years’ experience in the training industry, have been working in Kuwait for the past 5 years with great success. A strong mix of different development subjects have been delivered to a variety of clients including Kuwait Petroleum Corporation, the Institute of Banking Studies and the Kuwait Fund for Arab Economic Development.
Zain (formerly MTC Vodafone), Kuwait’s leading mobile operator and a recent addition to the Righttrack client list, have set challenging targets for the coming year and to ensure that these are met they have been investing in their most important asset, their people. Throughout the second half of 2007 and early 2008, Righttrack have been working with Zain to create an innovative and engaging 3 module sales development programme for the company’s middle and senior sales managers. The programme is designed specifically around Zain’s objectives of ensuring that all aspects of the programme fully represent their learning goals and what Zain stands for as an organisation. This was inherently important, as Zain have recently rebranded the organisation from MTC Vodafone to incorporate all of their different operations under one name.
The main objectives within the development programme focused around leadership models, sales and communications. Zain did not want a traditional lecture based programme, as they wanted a high impact approach to their employees’ development. The key was to get sales managers motivated and excited about the implementation of their learning, ensuring they transfer their new skills into the workplace. Work based projects between modules aided the implementation of learning for Zain employees, who were heavily supported throughout the organisation, particularly by Zain’s HR department and top management.
Many aspects are important to consider when designing and implementing a learning and development programme and one of these is ensuring the right selection of training consultant. Righttrack have a large and diverse range of training consultants; each have differing areas of expertise and experience. For Zain’s development project, Mike Legge was selected. Mike has a wealth of experience in sales, both on an operational and training level, and also has previous experience in working in Kuwait, making him the ideal choice.
Feedback from the programme has been extremely positive from both the employees’ and the training consultant’s perspective. Mike said, “The course has been extremely successful and this is largely down to the people from Zain. Everyone embraced the programme positively with a great commitment to ensure that all modular activities and the whole programme was a great success. If I had to describe the general atmosphere of the course it would be of the strong spirit towards the implementation of the learning.”
This development programme has just been completed and the initial impact has been very positive with all delegates returning to work motivated, enthusiastic and ready to utilise their new skills. Both Righttrack and Zain look forward to seeing the results in the coming months.
Photso of the group who attended the course are available on request.
About Righttrack Consultancy:
Right Track Consultancy Ltd was formed in 1988, and is a leading learning and development consultancy that design and deliver innovative and engaging training solutions to organisations all over the world, including the UK, Switzerland and Kuwait. What sets Righttrack apart from other companies is its ability to provide an innovative learning and development solution that is completely customised to the needs of the client.
The range of services that Righttrack provide covers a broad spectrum and includes bespoke and ready-to-run training, sales solutions, organisational development, ILM Awards, e-learning and coaching.
Righttrack work with clients of all sizes from most industry sectors, including The NEC Group, Littlewoods Shop Direct Group, Mercedes Benz and Gucci. More information can be found on www.righttrackconsultancy.co.uk
Gemma Middleton, Marketing Coordinator
Brockhill Court, Brockhill Lane
Redditch, B97 6RB
Tel: 01527 595955
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