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Alterian’s Enterprise Marketing Platform receives highest score in Corporate Strategy, Cost, Installed Base and Partnerships

Bristol, UK – (January 22, 2008) – Alterian (LSE:ALN), a leading global enterprise marketing platform provider, announced today that it was among the eight companies that qualified to participate in the January 2008 Forrester Wave: Enterprise Marketing Platforms, Q1 2008. As a new entrant to this report, Alterian was cited as a strong performer.

The market will continue to grow, as evidenced by Forrester’s August 2007 report “Forecast: Global Enterprise Marketing Platforms: 2007 to 2013,” in which it projected that the EMP market will grow at nearly 20% through 2013. August 27, 2007, “Forecast: Global Enterprise Marketing Platforms: 2007 to 2013”, Forrester.

In the Wave report, Forrester evaluated eight leading enterprise marketing platform providers across 160 criteria and three scenarios. Each scenario focuses on a marketing role: marketing leadership, relationship marketing and marketing operations. Alterian was recognized as a strong performer in all three scenarios.

In addition to receiving the top scores in the Corporate Strategy, Cost, Installed Base and Partnerships categories, the strength of Alterian’s analytics-based offering was specifically recognized in the report. “Alterian’s Data Discovery and Visualization module gets rave reviews from marketers for its ease of use and support for campaign design. Alterian has also successfully integrated most of the acquired IP into the core platform,” wrote Suresh Vittal, Forrester Senior Analyst and the report’s author.

“In the world of tightly scrutinized marketing budgets, Alterian is happy that Forrester has recognized us as a viable alternative that has the breadth and depth to compete with the more expensive platform solutions,” said David Eldridge, Chief Executive Officer, Alterian. “We believe that our innovative partnership delivery model and singular focus on the marketer have allowed Alterian to continue to deliver cutting edge tools for marketers at a low total cost of ownership.”

To download a complimentary copy of the Forrester EMP Wave please visit


About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of over 70 leading marketing services providers, agencies and systems integrators. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.

Over 70 global partners including Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own value-added services to market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, empowering them to drive competitive advantage through improved marketing performance and customer satisfaction. For more information about Alterian, our Partner Network or the Alterian Marketing Services Platform please visit,

For more information, contact:

Hannah Smith / Holly Williams
Ruder Finn
Tel: +44 (0) 207 462 8900
Email: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit