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- Customers benefit from Fluency’s Consulting led Sales Approach -

London, UK – January 22nd , 2008 – Fluency Voice Technology, ( the packaged speech recognition solutions company, today announced a company reorganisation that puts speech specialists in its frontline sales teams to cater for the growing market demand for customised packaged speech solutions.

Fluency has continued to enjoy a growing demand for its packaged speech solutions both hosted and on-premise throughout 2007 but is increasingly engaging closely with customers who want to customise their applications to meet the specific needs of their business. This demand is very much in line with Fluency’s product development strategy which will see the launch of VSA 5.0 later this quarter with its extended capability to act as a platform for custom add-ons that will require close knit customer partnerships.

In preparation for the new product release and in response to its customers demand for consultative speech expertise, Fluency has appointed David Johnson as VP EMEA, Services and Sales and Sam Waicberg as VP Americas, Services and Sales to lead Fluency’s customer management and acquisition campaigns in their respective regions.

Philip Padfield is Fluency’s CEO and explains, “As more organisations explore multi-modal self-service strategies they require high levels of speech expertise to examine the relevance of speech self service to their business. We’ve put in place sales and implementation processes that closely align with an organisation’s investigative and evaluation processes, spearheaded by senior services professionals who can consult, advise and guide our customers to the best speech strategy for their businesses.”

Fluency will shortly unveil its plans for Fluency VSA 5.0 which is targeted for launch at the end of March 2008. This new product version will feature extensive customisation capabilities to Fluency’s packaged speech portfolio and will give customers unrivalled flexibility and choice in how to deploy speech strategies.

For more information on Fluency, its products and customers please visit

About Fluency Voice Technology

Fluency provides on-premise and hosted packaged speech recognition solutions for call centers.

Fluency’s speech recognition solutions are used by call centers to improve customer service and significantly reduce costs. These call centers come to us because of the unique way we package and provide our speech solutions, which ensures a rapid, inexpensive, trouble-free rollout. Our configurable speech recognition solutions are delivered via the VSA™ Suite. VSA provides a range of applications which can be deployed individually or collectively to automate call center workflows. Each VSA deployment is fully configurable, allowing customers to make changes in response to business needs.

Fluency has offices in the UK and the USA. For more information please visit the corporate website on

PR Contact:

Carina Birt
PR for Fluency Voice
Tel: +44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit