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Luxury Hotel Brand Deploys Enterprise Scale Procurement Solution


London, February 5, 2008 – Birch Street Systems is pleased to announce that Hilton Hotels has deployed its online e-Procurement System in France, with the first Paris property going live in November and the four remaining Paris properties having been deployed in January 2008. Three remaining properties across France will be added before the end of Q2 2008.

The Birch Street Application Suite provides Hilton with a single online portal on which to conduct all procurement activity. In addition to streamlining the procure-to-pay cycle, the system and its built-in data warehouse provide real-time visibility and analytics on all procurement activity across all properties, as well as top-down control over product choices, brand standards, supplier contract compliance and purchasing procedures and controls.

“We are very excited to be working with Hilton on our continuing expansion across Europe,” said Doug Sanborn, president and CEO of Birch Street Systems. “Our solution is a natural fit for a multi-national hotel brand like Hilton and works seamlessly with the company’s current procurement activities and suppliers.”

Birch Street provides an ideal procurement solution for hospitality companies, food service organisations, hospitals, universities and other organisations that conduct a mix of food and non-food purchasing activity. The Birch Street Application Suite can be run as a single-property package or as an enterprise-wide solution to help organisations identify their collective buying power, improve operational execution and lower costs. The software is focused on organisations where food and beverage represents a significant part of purchasing activity and includes numerous features to accommodate the unique needs of the food service industry. Additionally, Birch Street customers can leverage existing interfaces with thousands of hospitality and food service suppliers and distributors.

“Birch Street’s solution will help us automate and track our procurement procedures and give us instant online visibility into our activities across all of our hotels,” said Steven Henderson, Hilton Hotel’s director of procurement systems. “We plan on running all purchases through Birch Street, including food and beverage, which represents a significant portion of our total procurement volume. The estate-wide visibility we obtain from the reports generated by the Birch Street System will help us drive both buyer and supplier compliance. This, along with the time-savings we derive from the automation of our procurement workflows, will have a direct and almost immediate impact on our bottom line.”

About Hilton Hotels

Hilton Hotels Corporation is the leading global hospitality company, with more than 2,900 hotels and 490,000 rooms in 76 countries and territories, including 100,000 team members worldwide.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad Hotels & Resorts®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton® and The Waldorf=Astoria Collection®.

The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com.


About Birch Street

Birch Street delivers its solution over the Internet, using the "Software as a Service" (SaaS) model, which reduces the total cost of ownership compared with the traditional method of buying and maintaining enterprise software. Birch Street delivers its on demand eProcurement and back office solutions to some of the world’s leading hospitality companies, including Hilton Hotels Corporation, Marriott International, Hyatt Hotels, Interstate Hotels and Resorts and Carlson Hospitality. Multi-lingual and multi-currency capable, over 1,000 locations use Birch Street’s full-featured, full-service procure-to-pay solutions in North America, Central America, Europe and Asia. Birch Street's solutions represent the "best of the web" capabilities to mid-tier and global hospitality and food service companies. Birch Street allows customers to reduce the risk, complexity and cost associated with large-scale regional or worldwide procurement and back-office solutions, while empowering business users and delivering unprecedented ROI. The application suite includes e-procurement and RFQ; budget tracking and workflow; recipe management, alcohol monitoring and menu engineering; inventory and receiving; AP automation; and FF&E/capital projects management. Headquartered in Newport Beach California, the company is managed by a team of hospitality and enterprise software veterans.

For more information, visit www.BirchStreetSystems.com.

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