Shoppers’ revenge website MyVoucherCodes today reveals that on the run up to Mother’s Day, mums are calling for a one day ban on mobile phone text messages along with no games consoles being brought to the dinner table on their special day.
A shoppers’ revenge website can today reveal that this Mother’s Day the things that mums most want are not consumer items and gifts, but for their children to stop sending text messages on the big day and to not bring the games console to the dinner table.
Of the nearly 1300 female MyVoucherCodes.co.uk customers who were asked what they would really like on this year’s Mother’s Day, 39% of mums who took part said that they wanted a break from mobile phones beeping at the dinner table or during the times when they wanted to talk to their child or children.
The second most popular request with 26% was for games consoles to be switched off and not brought to the dinner table. This is yet another sign that mums are more interested in quality time and talking with their children rather than battling for their attention with whatever game is the choice of the day.
The age old quest to get their kids to tidy their room and complete the household chores they have been tasked with took third spot with 21%. Breakfast in bed on Mother’s Day only got the vote from 9% of mums, and despite millions being bought for the occasion across the UK every year, the traditional flowers and chocolates came in last with only 5% of votes.
MyVoucherCodes, the UK’s leading voucher codes and discount website commissioned the research in order to get a better understanding of what gift ideas they should be promoting on their site in order to help sons and daughters who are struggling for inspiration.
Mark Pearson is the Managing Director of MyVoucherCodes and speaking about the research he said,
“Something that started out as a simple piece of business analysis work to help us identify marketing opportunities quickly turned into a really good insight into what mums truly want.”
“We all know that mums are really special but our research makes it very clear that all the best Mothers Day gifts and presents in the world do not compare to a bit of dedicated family time with their children.”
He continued, “I think that instead of our site focussing on finding the best discounts and voucher codes for the usual gifts and presents we need to instead be looking at days out or events where all the family can get together, possibly without mobile phones and games consoles, to catch up and have fun”.
MyVoucherCodes.co.uk monitors and updates the new voucher and discount codes every day thanks to a combination of people sending them in to help other consumers and the site owner using technology to keep a watchful eye on the market place.
Over 5m* people have now visited the web site and around 250,000 people have signed up to the site newsletter that gives people a weekly breakdown of the best codes and the companies with the biggest discounts.
For further information about the competition visit www.myvouchercodes.co.uk
Pictures of Mark Pearson are available upon request.
For more information or to set up interviews with Mark Pearson please call Helen, 10 Yetis Public Relations Agency, on 01452 527898 or email firstname.lastname@example.org
My Voucher Codes has been featured in the likes of The Times, The Independent, The Sun, The Telegraph, The Guardian, The People, BBC Breakfast, Working Lunch and London News.
* This is unique visitors and not repeat browsers.
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