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- The leading Office Supplies and IT dealer group in the UK and Ireland selects sales-i to underpin new sales intelligence service -

Solihull, UK – March 3rd , 2008 – sales-i, ( the real-time sales acceleration service for front line sales people today announced it has signed a partnership agreement with Integra Office Supplies, ( the leading Office Supplies and IT dealer group in the UK and Ireland to underpin a new sales intelligence service exclusively for Integra members, entitled Sales Alert.

Sales Alert will be offered to all Integra members to boost their sales visibility and market penetration. Built using sales-i as its foundation, Sales Alert delivers accelerated sales awareness and gap analysis for member companies highlighting cross sell and up sell opportunities across all product ranges. Changes in customer behaviour and buying patterns are provided in real-time by email and text message to alert front-line sales people to new sales opportunities. Sales Alert is provided as a service, on-demand with a monthly fee; no software, no downloads. Integra will hand-hold all members to acquire the necessary data and upload to the Sales Alert system.

Luke Chapman, Integra’s sales director spearheaded the campaign to offer a world-class sales intelligence service to members. “This is a highly competitive market with hundreds of suppliers selling thousands of products to savvy customers who have a keen eye for value and service. We are constantly striving to offer increased value to our members and in turn enable them to increase sales, margins and their share of the customer wallet.” Luke continues, “With our new Sales Alert service we uniquely empower our member companies with real-time actionable information that is delivered into the hands of their front line sales people when they are out in the field selling. This is immensely powerful and will boost sales and account profitability but also give us huge insight into customer and consumer buying behaviour and this information can help to shape the future for us and the manufacturers we work with.”

Integra is the UK and Ireland’s leading dealer group in the Office and IT Supplies industry, providing independent dealers with exceptional buying power, differentiated marketing programmes and flexible IT solutions and support services. With combined membership revenue of over £650 Million, Integra offers its members significant benefits and reassurance of being part of a hugely successful buying group that offer better prices, increased margins and opportunities to streamline and differentiate their businesses.

Paul Black is co-founder of sales-i and delighted to be part of this office supplies industry success story. “Integra has earned an enviable reputation for delivering exceptional services and programmes that increase its members buying power and market share. The new Sales Alert service is a further endorsement of that ambition to increase the success of the group by delivering visible, actionable sales alerts to its front line sales people. It will also clearly serve to raise the group profile and give greater influence amongst manufacturers who in turn benefit from this real-time market insight.”

To find out more about Sales Alert, please visit

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt, Sarum
PR for sales-i
Tel: +44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit