Bruntwood, has announced the growth in 2007 of their service office business to 1500 desks across Manchester, Leeds, Cheshire, Liverpool and Birmingham. By early 2009 Bruntwood has additional plans to expand their serviced offices even further to include over 2200 serviced office desks.
Bruntwood is one of the largest privately owned commercial property companies in the north of England and has experienced increasingly strong demand throughout 2007 for their serviced offices which are housed in the 85 office buildings owned and managed by Bruntwood.
Bruntwood’s Richard Burgess stated that the Bruntwood serviced offices, “form an integral part of the office buildings that we own. This allows us to offer highly competitive prices, as unlike most other serviced office providers, we don’t have to rent the space, because we already own it.”
Commenting on the underlying reason for the increased demand which has enabled Bruntwood to pursue their tough expansion plans, Burgess said, “Bruntwood’s serviced office customers enjoy transparent pricing. Our desk rates include many services which many other providers charge extra for. While in marketing terms these discount airline style price promotions seem attractive, it’s ultimately the customer who is confused and we’re not prepared to do that.”
He continued, “We often hear from serviced office customers that they dislike being anonymous within their office building. They like having a prestigious address but in the case of the national and international providers rather than their visitors seeing their name in reception, all that appears is ‘such and such business centre’. Essentially they are customers of a customer. Because Bruntwood own their office buildings we give all our customers a named presence in the buildings main reception, so there is no distinction between a small start up company and a PLC.”
By early 2009 Bruntwood plans to have over 2200 serviced office desks spread throughout Birmingham, Cheshire, Liverpool, Leeds and Manchester. These will run alongside and compliment the 5.5m sq ft of office space Bruntwood already own and manage throughout the north of England.
Bruntwood’s customer promise is that the client relationship is with Bruntwood, not the building or the office suite. Consequently Bruntwood believe their customers enjoy more flexibility than most serviced office occupiers. Burgess added, “Each year we help dozens of our customers expand and contract throughout our portfolio. Often our serviced office customers grow into larger serviced offices, expand into other cities or even move into our conventional offices.”
Much of the recent success experienced by Bruntwood has been down to ensuring that this level of commercial flexibility remains available to clients, through concentrated ownership of serviced offices in Manchester, Cheshire, Liverpool, Leeds and Birmingham. This has provided the company with the opportunity to satisfy customers' growth by helping them move fluidly around their office portfolio and expand into new cities.
Burgess concluded, “Every year around 50% of our lettings and license agreements are with existing customers who need to expand, contract or grow into new cities. The combination of our owning so many office buildings and our customer focus is invaluable to our serviced customers who one day may decide to move into conventional offices.”
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