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05 March 2008 – YUDU Media, the UK’s leading provider of online publications, is producing digital editions of Robinson’s catalogues. Robinsons, the UK’s leading supplier of products for horse and rider, chose YUDU Publishing digital catalogues to complement their traditional print format.

The equestrian catalogue is available to view online as a digital edition at www.robinsons-uk.com. Creating a digital catalogue has allowed the company to stay ahead of its competitors by increasing distribution and product awareness.

YUDU Media provides digital editions for both the Robinson’s quarterly ‘At Home with Horses’ catalogue and Robinson’s ‘Dog Collection’ catalogue. The digital catalogues include products for horse riders and dog lovers, and each page includes links to direct customers straight to the purchase page on the website.

With YUDU Publishing digital editions, Robinsons can trace page views and even view-to-purchase conversions, making it easy to highlight popular areas in the catalogue and measure effectiveness. The digital edition is also designed to make navigation as convenient as possible for the reader, with options to jump from page to page or to read in a linear, ‘page-turning’, format.

Paul Bentham, Sales & Marketing Manager says: “We’ve seen the impact that the growth of the internet is having on printed media in countries like Sweden, where the internet mix is much higher. We wanted to be in a position where we could grow our digital offering and start to print fewer pages as soon as we could.”

Richard Stephenson, Chairman, YUDU Media, comments: “Digital catalogues give companies a great deal of flexibility as content can be changed instantly to reflect reader behaviour or comment. This allows companies to promote areas in the catalogue that are having a greater impact, which will help to build stronger and more loyal customer relationships.”

For further information about YUDU Media digital catalogues please go to www.yudu.com/catalogues


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About YUDU Media
YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs. YUDU Media is dedicated to bringing innovative solutions to the media industry and helping companies capitalise on the move towards online content delivery. YUDU Publishing offers the next generation of digital edition technology, available through a simple online, on-demand, digital publishing application. YUDU Mailing offers digital edition distribution and in-depth statistical analysis on specific user behavior.


Further media information from:
Kate Hartley / Malini Majithia
Carrot Communications
Tel: 020 7386 4860
Email: Malini.majithia@carrotcomms.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Carrot Communications in the following categories: Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.