Mobile Music ‘Listen, Share, Discover’ Service Hits Right Note
London UK and Waltham, Mass – March 17, 2008 – Oxy Systems, Inc. (www.oxysys.com), today announced that its phling! MusicLoungeSM service has won a Mobile Advertising & Marketing Awards (MAMA) award for “Most effective use of music and or image”.
Oxy Systems’ phling! MusicLounge transforms mobile music from the traditional solo listening experience into a music-based social experience. Providing real-time mobile access to a subscriber's own PC-based music and media collections, it also offers access to new music and the opportunity to share, and discover all in a social networking environment – all from their mobile phone.
While listening to music, phling! users can browse other users’ profiles, their music libraries, and what they are currently listening to, and exchange messages via personal bulletin boards. Users can also view song ratings, submit song ratings, find the most popular songs, what’s been most recently played, and find out who has recently joined the global, cross carrier phling! community.
Recently phling! announced the launch of its MusicStashSM service which lets the subscriber stream music they already own to their mobile phone from their home PC even when its turned off! Leveraging Amazon Web Services as the storage medium, the phling! MusicStash is a user’s personal storage “locker” where they can upload and store favorite music tracks for anytime playback via their mobile phone.
Anyone in the UK on an all-you-can-eat web data package can download phling! today for free at www.phling.com
Commenting on the award, Mike Krasner, Oxy Systems’ President and CEO, said, “Our phling! service is rapidly gaining momentum by tapping into the youth lifestyle choice to be connected to all of their music and friends when mobile. This award acknowledges that the phling! MusicLounge transforms the current transaction-oriented mobile music paradigm to a community experience where you not only listen to your own PC-based music and media collections any time, any where but have the opportunity to discover, personalize, and share your music in a social networking environment – all from your mobile phone.”
The phling! MusicLoungeSM lets subscribers listen, share, and discover music on the go anytime, anywhere. Network and device independent, phling! is the first live mobile music service with an integrated set of social networking features.
The phling! MusicLounge offers subscribers a shared multimedia experience. Intuitive controls on the user interface allows subscribers to easily browse user profiles and playlists, rate songs and connect with each other via personal message boards. In addition to a range of free music options including Internet radio and a new artists showcase, phling! lets subscribers stream all the music on their PC, or in their MusicStash, to their mobile phone, giving them 24/7 access to their entire media collection, including music, podcasts, playlists and photos. And, through a limited, permission-based sharing option, subscribers can also share their music collections with up to six other phling! users. For more information visit www.phling.com.
About Oxy Systems, Inc.
Winner of the 2007 Red Herring 100, Oxy Systems is a privately held software company and a leader in the development of advanced platforms for mobile applications and services. These modular, scalable platforms include handset, server, and networking capabilities efficient for large media data traffic in diverse IP network environments. The patent-pending technology provides global wireless carriers and media partners turnkey flexibility , the platforms offer new revenue opportunities and the ability to provide end-users differentiated, sticky mobile services. Oxy Systems is based in Waltham, Massachusetts USA. For further information, visit Oxy Systems at www.oxysys.com.
phling!, MusicLounge, and MusicStash are registered trademarks and/or service marks of Oxy Systems Inc.
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MUSTARD PR (for Oxy Systems)
Phone: +44 (0) 1628 502601
Mobile: +44 (0) 7887 998407
Oxy Systems, Inc.
Graeme W. Smith
Phone: +1 781 890 0040 x604
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