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IBM recognises Bell Micro’s investment in the OEM channel to drive European revenues

Chessington, Surrey: Specialist value-added distributor, Bell Micro today announced that it has won the inaugural IBM VAD Software Award for "2007 Top Performing Value Add Distributor IBM Software." Presented at the OEM Distributor Workshop, the award represents revenue and achievement throughout 2007, recognising Bell Micro’s investment as a Value Added Distributor in the OEM channel.

Bell Micro’s strategy has been to demonstrate to independent software vendors (ISVs) how they can convert innovative technical offerings into compelling business solutions. Throughout 2007, Bell Micro dedicated itself to helping ISVs develop their business with Maximation – a programme which assists and supports ISVs in using IBM technologies. By developing applications driven by IBM’s Informix portfolio of database technologies, ISVs are offered increased value and functionality - with much lower hardware requirements. Moving to a less hardware-intensive platform is a major factor in the cost-effectiveness of any solution, helping customers to accelerate their return on investment by reducing operational overheads in the face of the rising cost of data centre floor space, electricity and air-conditioning.

“Bell Micro has been awarded as our best OEM Distributor in North East Europe for 2007,” said Aurore Achour, VAD Sales Manager, IBM Software Group - North East Europe. “The company, whose core offering is Informix OEM, has managed to grow both new business and maintenance OEM revenue in 2007, leading sales for North East Europe. More importantly, Bell Micro has demonstrated great value with a high number of technical certifications and skills, plus 24x7 support for both end-users and ISVs. Not only have they highly performed in OEM sales but they have also more than demonstrated their skills as Value Added OEM distributor.”

Bell Micro has expertise across the entire IBM hardware and software portfolio, with a particular focus on IBM’s Information Management software, having creating a website that has revitalised the Informix community,

“Bell Micro's role is to show ISVs how to convert innovative software offerings from IBM into a compelling business solution,” said Duncan Crabbe, Division Manager for IBM Software, Bell Micro. “This award reflects our well-structured, highly organised marketing and sales campaigns, and the thorough technical support and training on offer, which has helped our clients design innovative solutions around IBM software, maximising lead generation and delivering a high level of sales. We are delighted to have been recognised with this award”

Additional notes:

Maximation ( is a three-stage programme. First, Bell Micro recruit new ISVs. Next, Bell provides the technical expertise and training to help ISVs port their solutions to the IBM platform. Finally, Bell offers assistance with sales initiatives, events planning and other marketing activities.
Informixcity ( A website created by Bell Micro to provide technical product, development and adminisation support to Informix ISVs

About IBM
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About Bell Micro
Bell Micro is a specialist IT distributor that occupies a central position in the IT supply chain between those companies who create IT products and services and those who supply end-users. We provide a complete service that is designed to enhance the capabilities and performance of our partners in this channel. The services and technologies we supply are wide-ranging, so too are the ways we assist our partners. For some, it is a case of ensuring the right IT products are available at the right time and cost, for others the service is more extensive with Bell Micro working in partnership to address opportunities at every stage of the technology lifecycle – from design to deployment. Bell Micro operates through three channels to market – industrial, commercial and enterprise – each of which offers a wide range of services and products from major IT vendors.

For further information contact:
Clare Shephard
maillot jaune communications
Tel: +44(0)7736 793332

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit