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Formula K, Britain’s first weight-loss dog food, has released a free DVD showing you how to tell if your dog is overweight.

The DVD also gives advice on how to get your dog's weight down.

In the DVD, vet Sarah Hill examines four dogs, including Formula K founder Kit Sadgrove’s Labrador retriever, Clifford. After checking, she pronounces many of them overweight.

The DVD is online at www.FormulaK.co.uk/DVD.htm

THE VITAL SIGNS

Want to know whether a dog is overweight? Here’s what to do:

1. Looking from on top, see if there’s a narrowing at the dog’s waist. No narrowing means he could be overweight.

2. From the side, look for a tuck behind the last rib. No tuck could mean your dog is overweight.

3. Feel for the dog’s ribs. You should be able to feel them, but not see them. If you can’t easily feel them, he may be overweight.

4. Feel for the ridges of the spine. If you can’t feel them, he’s probably overweight.

To see a demonstration, go to www.FormulaK.co.uk/DVD.htm

You can also buy a copy of the DVD for only £5 including p&p from Formula K, 1 Overbrook Business Centre, Blackford, Wedmore BS28 4PA.

Wholesome Nutrition, manufacturers of Formula K, believes the DVD will give owners more confidence to examine their dogs.

Vet Sarah Hill said, “We’re all used to seeing overweight dogs. So it’s easy to regard an overweight dog as normal, when in fact they need to lose weight”.

Formula K Founder added, “You can’t tell if a dog is overweight by weighing him, because there are big and small boned dogs within each breed. To tell, you have to physically examine the dog as we do in the DVD. Then you can use scales to establish his current weight and judge future progress”.

END

For more information contact Kit Sadgrove, Formula K founder on 07960 422 676.

BACKGROUND

Formula K is Britain’s first weight-loss dog food. In vet-controlled tests, nine out of ten dogs lost weight safely. Formula K is available from specialist pet shops and garden centres, not in supermarkets.

More information is available from www.FormulaK.co.uk

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