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- The average UK male expects to earn £3,600 a year more than the average UK female

- Jobseekers between the ages of 45 and 50 expect to earn the highest salaries

- Jobseekers in the South East command the highest salaries

- Jobseekers born in the Middle East expect double the salaries of UK jobseekers

25 March 2008 – If you were born between 23 December and 19 January; are aged between 40 and 50; your name is Steve and you live in the South East of England, then you are one of the most ambitious people in the UK, according to research of over 850,000 jobseekers who registered on leading job site,, over the past year.

Expecting a salary of £26,482, Steve is more ambitious than Graham (£24,324) and Ian (£24,168). The most ambitious female is Jane who topped the poll of women jobseekers for the last year. However, she wants a much lower salary than Steve, expecting just £20,346 a year. The least ambitious male and female names in the Top 50 are Adam, who expects £17,411 per year, and Danielle who expects £15,071.

The research revealed a major gap in the pay expectations between men and women, with the average man in the UK demanding £3,600 more than the average female.

Age is a significant factor in salary expectations too. Jobseekers aged between 40 and 50 years old expect to earn an average of £25,500 in their next roles; £2,000 more than jobseekers in their 30s and £7,500 higher than jobseekers who are aged between 21 and 25 years old.

Where you live also plays a part in how much you want to earn (detailed regional breakdown below). Unsurprisingly, jobseekers in the South East of England, where the cost of living is highest, demand the highest salary levels, with an average of £21,165. They are closely followed by jobseekers in the South West England (£19,403) and East Anglia (£19,679). Jobseekers in Northern Ireland expect the lowest salaries (£17,556), followed by North East England (£17,776) and Wales where the average salary expected is £18,286.

Whether or not we believe in star signs, Capricorns topped the salary expectation poll over the past 12 months with summer-born Virgos (24 August to 23 September) having the lowest salary expectations. also analysed salary expectations by nationality and found that jobseekers from the Middle East demand the highest salaries. The average jobseeker from Qatar expects to earn £62,000 a year, and jobseekers from Saudi Arabia expect over £40,000, double the expectations of the average British jobseeker, who wants just over £20,000.

The three most popular job sectors for jobseekers over the past 12 months were Administration and Secretarial positions; followed by IT and Telecoms and Accountancy.

Martin Warnes, Operations Director at, stated, “Our analysis of over 850,000 jobseekers revealed some interesting trends; the most worrying being that women across the UK have far lower salary expectations than men – something which needs to be addressed, as there is no reason why in 2008 this should be the case.”

“As we would have expected, jobseekers from the South East demand the highest salaries. However, the salary levels are not as polarized as we might have expected, perhaps indicating that living costs have risen across the UK, not just in London and the South East,” he concluded.

Breakdown of salary expectations by region
March 2007 – Feb 29th 2008

South East England

South West England

East Anglia

East Midlands

West Midlands

North West England

Yorkshire and Humberside



Northern Ireland


About is the UK’s leading online recruitment service. Owned by Reed Executive PLC, enables jobseekers to search over 250,000 jobs from more than 10,000 recruiters across 38 industry sectors.

Registered jobseekers can receive email job alerts, save searches and make their details available to a range of recruiters, including Reed’s network of trained recruitment consultants.

Recruiters of all types benefit from’s range of innovative online recruitment solutions, including: free online job posting and applicant management with Freecruitment; job posting with Guaranteed Response; CV Search; targeted branding and email services.

ABCE audited traffic figures for (October 2007):

1,695,762 unique users
49,763,969 page impressions
1,186,014 online job applications

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Kathryn Hughes, PR Consultant
T:0203 249 1072/07801 823 839

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T: 0207 431 8146/07967 633 812

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