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London – 26 March 2008. hybris,, a leading multi-channel communication and commerce software vendor and its implementation partner Javelin Group ( announced today that the hybris e-commerce solution developed by Javelin Group for zavvi entertainment group (, formerly Virgin Megastores, has played a key role in the impressive 70 per cent increase in online sales experienced by zavvi during its first Christmas trading period during December 2007.

One of the main reasons behind the selection of the hybris e-commerce platform by zavvi was the strength of its Product Information Management (PIM) features which are essential for retail websites with large product catalogues such as By providing information management and publishing in one location that can be updated in real time, hybris increases the ease and efficiency with which zavvi can manage the merchandising, promotional and transactional elements of its main retail website.

Steve Kincaid, zavvi’s E-commerce Director, said: “The hybris e-commerce platform, combined with Javelin Group’s redesign and re-build of the website itself, are key to zavvi’s multi-channel strategy. We plan to drive increased growth in the business in 2008 by extending our games and Blu Ray product lines. In order to provide an online shopping experience geared to the needs of our customers across such a diverse and expanding product portfolio, we must be able to provide accurate product information and pricing at all times. A sophisticated PIM solution is critical in achieving this goal and we are reaping the benefits of a consistent and coordinated approach to product information thanks to hybris, only six months after going live.”

Andrew Piscina, UK Country Manager for hybris, said: "zavvi’s ambitious growth plans require a highly scaleable, optimised e-commerce solution which will also enable it to take full advantage of new Web 2.0 capabilities. hybris has a proven track record in supporting multi-channel retail businesses and we look forward to working with our partner, Javelin Group, over the next year to deliver further enhancements to this ground breaking site.”

Tony Stockil, Javelin Group’s CEO, said: "We were delighted to have delivered this e-commerce solution for zavvi on the hybris solution. This implementation has demonstrated that hybris is an excellent e-commerce solution and has cemented our relationship as hybris’ leading partner in the UK. We continue to work with zavvi to improve the performance of this already very successful web site.”

About hybris

hybris is a leading vendor of multi-channel communication & commerce software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling companies to master the complexities of implementing and managing single site, multi-site and multi-channel communication and commerce processes step-by-step without any compromises.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including Zavvi, TUI, Lufthansa, Puma, Ulla Popken, Nokia, Reebok, Grundfos, Demag, Sika, Hagemeyer, Phonak and Bechtle.

About Javelin Group

Javelin Group is the UK’s leading retail consultancy and implementation firm, with a very strong record in ecommerce and multi-channel retail. Javelin Group helps retailers and brands like Sony, B&Q,, Mothercare, John Lewis, Marks and Spencer and Woolworths to plan, build and manage multi-channel retail operations, and has long experience of building transactional web sites that really sell.

Established in 1997, the company is based in London and has a team of 80 full-time professionals covering retail strategy, retail operations, ecommerce and multi-channel, retail technology, and store location planning.

About zavvi

Formed in September 2007 by the zavvi Entertainment Group following a MBO (management buy out) of the Virgin Megastores, zavvi is the largest independent entertainment retailer on the high street.
With 125 stores UK and Ireland wide, zavvi and are dedicated to offering the latest Music, DVDs, Boxsets, Blu Ray, Games and Books releases at competitive prices.


For further information please contact:

James Cooper or Mel Oxford
Ascendant Communications
Tel: +44 (0) 208 241 6226
E-mail: /

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