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Navigator Customer Management, the relationship marketing agency, has ranked highest in the BPA Worldwide call performance league for the UK automotive sector, marking this as their fourth win of the title. The league is marked on consistent standards of professionalism and brand advocacy of contact centre staff, delivered across every touchpoint of leading car manufacturers’ communications.

The league provides an accurate call quality measurement across automotive brands for their contact centre performance, response handling and customer services. Marked on all areas of approach and delivery including friendliness and listening ability of the agents, effectiveness of problem solving and ability to offer well-informed judgements and advice. The comparison report, marked across 20 automotive brands, revealed Navigator Customer Management as having highly knowledgeable brand representatives, able to provide excellence across customers frontline means of contact.

Rob Denton, Managing Director of Navigator Customer Management, comments, “Naturally we are delighted with this accolade from the BPA. The league recognises the importance of customer service excellence and the way in which the call centre industry is developing in this country. Innovative contact centres are far more concerned with being a company’s brand ambassadors, developing customer service that endears itself to a society that is increasingly cash-rich and time-poor. As an industry we now have to concentrate on quality services, staff excellence, and a commitment to the customer’s brand.”


For further information please contact:

John Sweeney
Sales Director
Navigator Customer Management
Tel: (0) 208 288 2004

Press Enquiries:

Clare Garnham
Lindsell Marketing
Tel: (0) 207 087 8054

About Navigator Customer Management:

Navigator Customer Management is a relationship marketing agency providing a full range of interactive customer service solutions across key channels - voice, mail, internet, live, email and text. Founded in 1991, Navigator completed a management buyout in 2007 from MoonRiver Group moving the company into a new phase as a successful independent and one of the fastest growing contact centre organisations within the UK. Navigator’s objective is to help clients understand the reality of customer relationships and to build strategies that retain premium customers and increase their value.

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