TEMPUR® and BackCare help sufferers get back on track with free guide and new back advice website
Back pain is an increasingly common problem that affects almost 80% of the population at some time in their lives* and costs the NHS around £480m a year**, making it the number two reason for long-term absence from work in the UK***.
In response to the growing number of people now suffering from back pain, TEMPUR, the leading manufacturer of pressure relieving mattresses and pillows - in association with BackCare, the charity for healthier backs - have launched a self-help guide and a fantastic new website – www.backadvice.info - to provide back pain advice, and practical tips to provide sufferers with relief from back pain.
The new guide - ‘Back on Track’ - addresses the causes of back pain, from medical conditions to lifestyle habits, and the different types of pain. Did you know that stress, your mattress, obesity and even smoking can all trigger or aggravate back pain?
The guide includes details of both conventional and alternative back pain treatments and how they work, as well as highlighting preventative measures that can help to reduce the risks of a recurring problem - or even stop people suffering with a back complaint in the first place.
As well as identifying good practice in the work place, the guide includes some simple back exercises that sufferers can try at home, as well as providing practical advice to help individuals manage their condition on a day-to-day basis. Handy tips include how to protect the back in the home and workplace, including posture advice and information about choosing a suitable mattress.
The new website – www.backadvice.info – provides extended, in-depth information and expert back advice from osteopath Geoffrey Montgomery-Smith. It also allows visitors to air their opinions on current back pain topics through regular polls.
BackCare chief executive Nia Taylor commented: “Back pain is one of the most common health conditions in the UK, with 4 out of 5 of us experiencing it at some point in our lifetime. As well as inflicting misery on the lives of those it affects, it is also a key factor for workplace absence making it even more important that reliable help and advice is widely available."
TEMPUR’s Jacqui Stefanov added: “Back pain really is a 21st Century epidemic, with back pain sufferers accounting for around 80 per cent of TEMPUR customers. TEMPUR is delighted to have joined forces with BackCare to develop this handy guide, which we are sure will help individuals identify and overcome symptoms, as well as helping to prevent problems in the future.”
For FREE copies of ‘Back on Track’, or for more information about TEMPUR Products, telephone 08000 111081,email firstname.lastname@example.org or visit www.backadvice.info.
Issued by: Pegasus Public Relations
On behalf of: TEMPUR UK Ltd
Press enquires: Terri Foster / Matt Stanley (01903 821550)
email@example.com / firstname.lastname@example.org
* http://www.gnn.gov.uk/Content/Detail.asp?ReleaseID=236925&Ne..., 2006
** http://news.bbc.co.uk/1/hi/health/5345774.stm, 2006
*** Health and Safety Executive, 2006/07 Survey of Self-reported Work-related Illnesses
TEMPUR® Mattresses are made from unique TEMPUR Material, a proprietary, open celled, temperature sensitive material that conforms to and supports the individual user by evenly distributing body weight. The basis for the TEMPUR pressure relieving material was originally developed by NASA to protect astronauts against G Forces during lift off and re-entry to the earth's atmosphere. Today TEMPUR is the only producer of mattresses and pillows worldwide to be endorsed by NASA and certified by the Space Foundation.
On conventional mattresses the body needs to adjust during the night. This is due to unrelieved pressure, which restricts blood flow and results in the build up of pressure, causing pain and forcing the body to reposition. TEMPUR Mattresses, on the other hand, mould to the exact shape and position of the body giving the neck, back, shoulders and feet the comfort and support they need. Pressure is evenly distributed thus reducing pressure points and practically eliminating the need for tossing and turning.
TEMPUR Products are recommended by over 30,000 medical professionals worldwide, and their beneficial properties are supported by clinical research. A trial at the Institution for Clinical & Physiological Research at the Lillhagen Hospital, Gothenburg, Sweden tested 23,000 patients over an eight year period of home and clinical use of the TEMPUR Mattress and Pillow. Patients suffered less pain, experienced enhanced deep sleep, and an 83% reduction in tossing and turning when using TEMPUR Products.
A whole host of celebrities are now claiming they have found the perfect sleeping partner – their TEMPUR Mattress including George Michael, Jane Seymour, Paris Hilton, The England Rugby Team, Paul McCartney, David Blaine, The Ozbournes, Kyran Bracken, Claire Sweeney, Charlie Dimmock, Susan Hampshire and Noel Gallagher.
TEMPUR Mattress prices start from £675, and TEMPUR Pillows are priced from £69.95.
For more information about TEMPUR Products, call 08000 111081 or visit www.tempur.co.uk.
BackCare is a national charity which works to ensure that people are well educated and informed about the issues surrounding back pain. BackCare has achieved significant successes in the key areas of research, information, education and the development of support services for people living with back pain and has HRH the Prince of Wales as patron. Tel. 0845 130 2704. www.backcare.org.uk.
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