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Ann Summers, the high street's leading pleasure retailer, has entered the online gaming affiliate arena by introducing their bingo and casino websites in the St. Minver Affiliates network.

Ann Summers Bingo was launched in July 2007 and it has become a huge success with players who benefit from monthly promotions giving away free Ann Summers gifts. The launch of Ann Summers Bingo in the St. Minver Affiliates network offers a profitable programme to affiliates previously not involved in online gaming.

Ann Summers Casino was launched in January 2008 to bring a touch of glamour to online gaming. All new players are treated with free gifts on joining and the top players are pampered with an exclusive VIP programme.

"We are delighted to introduce Ann Summers into our network," said Al McMillan, Head of Affiliate Marketing at St Minver Affiliates. "Ann Summers is truly a unique brand and offers affiliates a fresh and exciting opportunity to attract new players. By expanding our portfolio of gaming sites, St Minver Affiliates further strengthens its position in the gaming affiliate market."

To celebrate the launch, the first 30 affiliates to introduce at least one depositing player will get a free £20 Ann Summers shopping voucher. Ann Summers Bingo offers all new players free £1 to play and a 100% cash match up to £125 on first deposit. All new players at Ann Summers Casino will benefit from a 100% first deposit bonus up to £150.

Notes to Editors:

Ann Summers has 134 stores across the UK and Ireland. gets one million unique users a month.

7,500 Ann Summers Party Organisers hold 4,000 Ann Summers Parties a week.

St. Minver is the operator of one of Europe's largest poker networks and the world's biggest bingo network and is the leading supplier of fully-managed gaming solutions to high profile partners, including Yahoo!, Woolworths, Virgin Games, Butlins, Littlewoods and

St. Minver also partners with major media groups in Spain, Scandinavia, Latin America, Russia and Eastern Europe. Operating under a Gibraltar gaming license, St. Minver manages player liquidity, tournaments, customer service and promotions across a European network of over 100 poker, bingo and casino sites.

St. Minver Affiliates hosts some of Europe's leading online gaming brands including Yahoo!, Littlewoods, Butlins and

St. Minver Affiliates offer is built upon solid foundations of robust tracking, excellent reporting, fast payouts and great commission rates all of which are aimed to help maximise affiliates' earnings.

For more information please contact:

Al McMillan (Head of Affiliate Marketing)
Tel: 0207 182 7921

Jussi Halme (Marketing Services Manager)
Tel: 0207 182 7914

This press release was distributed by ResponseSource Press Release Wire on behalf of St Minver (UK) Limited in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit