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- Media and content companies get access to 100k of MYiOTA’s users -

London, UK – 27th March 2008 – MYiOTA today announced the availability of its SDK enabling media companies and content developers to create their own mobile services, quickly and for free. Critically, once developed, MYiOTA will add the service to its existing portfolio of services and make it available to the 100,000 users who have downloaded MYiOTA since its launch last summer.

The MYiOTA SDK will appeal to media companies and mobile application developers who either want to break into mobile or are already residing within the Nokia Forum, Google Gadgets, Nokia MOSH, Widsets and broader Java communities.

MYiOTA has been built from the ground up to ensure that content can be adapted quickly and efficiently to mobiles. MYiOTA supports numerous languages (currently available in 107 countries) and is very ‘light’ and efficient on the majority of the world’s handsets.

Bruce Eley, CEO, iOTA Sphere, said: “MYiOTA has proved that when you give a mobile consumer access to quick and easily discoverable content, that they consume it and keep coming back for more! With the launch of our SDK we broaden the content we can offer to our 100k plus customer base which in turn fuels the uptake. For media players and mobile developers the SDK is clear and easy-to-use, making content adaptation to the MYiOTA service a real opportunity for anyone wanting to mobilize content to a hungry audience.”

MYiOTA addresses the pain points that many mobile consumers experience when trying to find information using their mobile, namely ease of finding information and speed. Technology developed by MYiOTA enables consumers to receive information from websites, WAP, RSS, SMS services, or blogs - in fact any service that is available on the World Wide Web or by SMS - in just a couple of clicks.

In addition to finding and consuming content, MYiOTA also allows users to post comments, interact, collate information, and blog all from a SMS style interface.

To get up and running on the free MYiOTA service simply type: into your mobile browser or visit,uk for more information.

Key benefits of MYiOTA:

· MYiOTA is free – with most sport, news and daily content also free!
· Fast & very efficient - no waiting for pages to load and no bill shock!
· Ease of re-use - one click to re-use your Favourite requests
· Get once - read from your Inbox offline anytime
· Big Demographic - increase consumption of mobile web content by non-browser users!
· Developer Friendly - you can write your own services
· Huge mobile range supported – from entry level to smart phones

- ENDS -

About MYiOTA

MYiOTA is a service from iOTA Sphere ( IOTA Sphere offers operators and media companies the opportunity to brand their own MYiOTA.

iOTA's mission is to become the dominant force in mobile converged data services and open access to the huge array of internet services through a re-usable mobile On-Device Services solution. The vision is to see proliferation of new services by providing open source tools that empower development communities to enrich service availability.

iOTA's patent-pending technology transforms the way services are managed. By managing the life-cycle of mobile services, the service provider retains control over visibility, discoverability, usability and cost of services while able to allow third-party content providers to deliver services directly to mobile devices.

If you want your services added to MYiOTA or a branded MYiOTA style product then please contact

For further press information, please contact.

Andrew Durkin
T: +44 (0) 1628 502600

This press release was distributed by ResponseSource Press Release Wire on behalf of MUSTARD PR in the following categories: Computing & Telecoms, for more information visit