London, UK, 27th March, 2008 - Digital Entertainment Services company, RealNetworks, has begun posting to its new RealMusic Blog providing exclusive home-grown content to readers from the worldwide music scene. The blog tracks the latest music news and offers reviews, interviews and video commentary as well as editorial content which sits alongside the music, video and games services already on offer at real.com. Aimed at people who are passionate about music, Real’s blog is designed as a destination offering information about the music they enjoy.
The RealMusic Blog kick-started a line-up of other RealNetwork blogs also accessible via the Real.com website. The blog’s content is regularly update by Clare Lydon, Real’s Editor-In-Chief, who is responsible for sourcing original material and covering exclusive interviews with music artists such as Katie Melua, Craig David and Morcheeba. This week, the RealMusic Blog has an interview with current chart-topper Estelle.
“By giving an editorial voice to the content on the Real.com site, we are now able to present a more complete online entertainment package for our users as a way to better cater to their music interests,” said Clare Lydon, Editor-In-Chief, RealNetworks. “Now Real users are able to complement their knowledge of what’s happening in the world of music with some relevant comment and opinion as a way to help them choose the music that they are likely to enjoy the most.”
Presently the RealMusic Blog is available to UK Real users, with plans to extend the blog onto the European portal in the coming months. The RealMusic blog links to with Real’s free online radio broadcasts which include all BBC stations, XFM, Virgin and Capital FM and premium subscription genre content.
“The addition of the RealMusic Blog demonstrates how RealNetworks continues to support its market with new initiatives that bring people closer to the music they listen to,” said Piers Heaton-Armstrong, Area Vice President, International Consumer Services at Real. “We see this as a valuable way to enhance the music, video and gaming content already on offer at Real.com as part of our quest to create a single point of reference for online entertainment.”
The RealMusic Blog can be viewed at http://uk.real.com/music/blog/
RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody® digital music service, which delivers more than 1 billion songs per year; RealArcade®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company
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AxiCom UK (for RealNetworks)
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