A stylish new kids’ T-shirt motif has blossomed into a money-spinner for a nationwide scheme to plant more trees.
Little Blue Dog’s latest design depicts an oak tree and has the motto: “Plant a seed and watch it grow…”
The design (available at www.littlebluedog.co.uk) is also being used on a reusable canvas shopping bag, and together with the T-shirt, both are being used to raise cash for The Woodland Trust’s Tree for All campaign, with £1 per sale being donated directly to the charity.
Little Blue Dog director Emma Williamson explained that the company was keen to support the Woodland Trust.
She said: “'Little Blue Dog will make a donation of £1 for every T-shirt and bag sold to Tree For All, the Woodland Trust's tree planting campaign for children for every T-shirt bought online at www.littlebluedog.co.uk, retailing at £12.99, and bags at £8.99.
“Tree for All gives children the chance to understand nature and the power to care for it. We felt this was a perfect fit for Little Blue Dog as we have always been keen to put something back and to promote and sell designs which are in tune with ethical and environmentally-sound principles.
“This is the first time we have put one of our designs on a bag, but again, the idea that this stylish reusable bag will mean people use less plastic carriers is something we really want to encourage.
“We love the fact that the Tree for All initiative brings children into contact with nature and our clothes have always been about the ‘fun’ and nature of being a child as opposed to them growing up too quickly.”
During the campaign, now in its fourth year, The Woodland Trust aims to plant 12 million trees in the UK.
It is involving a million children in planting trees including by working with schools, community groups or public events, www.treeforall.org.uk for further details.
Woodland Trust spokesman Alex Claydon said: "The Woodland Trust is delighted to have the support of Little Blue Dog. The UK is the least wooded country in Europe with only 12% woodland compared to an average of 46% on the continent. The Woodland Trust's aim is to double UK woodland and with the support of companies like Little Blue Dog we are one step closer to achieving this goal."
Little Blue Dog was formed in 2004 when friends Emma Williamson and Melanie Harvey launched a range of funky, vintage-inspired designs.
Little Blue Dog’s exclusive range for the under twos is now stocked in more than 30 independent UK stores and has recently branched out into American, European and Australian markets.
For further information, please email firstname.lastname@example.org or telephone 01926 339290.
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