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Fowler’s expertise, combined with the Alterian Marketing Service Platform, means unique deliverability benefits for Alterian clients

Bristol, UK (1st April, 2008) – Alterian (LSE:ALN), the leading global enterprise marketing platform (EMP) provider, announced today that David Fowler has joined as Vice President of Deliverability and Privacy. In this role, David brings with him a realm of expertise and knowledge on best practices around deliverability helping Alterian’s international client base realise the unique deliverability benefits in the E-mail channel available through Alterian’s integrated marketing platform rather than stand alone email tools.

Fowler joins Alterian with over 20 years of experience in the marketing industry, including a focus for the past five years on deliverability. He most recently served as Global Vice President of Deliverability & Privacy Services at BlueHornet, a provider of permission-based E-mail marketing solutions. Fowler is an active member and participant in the International Association of Privacy Professionals (IAPP), Email Sender and Provider Coalition (ESPC), Messaging and Anti Abuse Working Group (MAAWG) and the Anti Phishing Working Group (APWG).

Fowler is also a seasoned speaker and deliverability consultant, with past national and international engagements that include: International Association of Privacy Professionals, Federal Trade Commission, InBox Atlanta & San Jose, InBox/OutBox – London, American Marketing Association, Messaging and Anti Abuse Working Group, TRUSTe, Privacy and American Business, Email Insider Summit.

“David Fowler is a very strategic addition to the Alterian team,” said David Eldridge, Chief Executive Officer, Alterian. “We provide our clients with the technology they need for successful marketing, including the critically important E-mail channel, all driven from marketer-friendly analytics of combined on-line and off-line data. Using this capability to generate the most relevant and appropriate communications, taking into account rapidly changing regulations and policies, gives marketers an opportunity to improve deliverability over and above that achieved through an E-mail only platform. David Fowler brings in-depth knowledge of E-mail deliverability factors and will help our clients ensure they make the most of this tremendous opportunity to improve their deliverability.”

“Technology and deliverability are separated by a distinct line of demarcation – marketers can send out the best-prepared technically-enabled E-mail, but if they haven’t taken into consideration deliverability factors and used all their data to maximize relevance, the E-mail may never reach its destination,” said David Fowler. “I am very excited to join Alterian as they have a unique integrated platform offering driven by analytics. With a combination of the platform, best practices and client education, Alterian will put its market-leading capability into practice and improve clients’ E-mail deliverability in a way no stand alone email tool can achieve. I look forward to completing the equation necessary for growing success in this area.”

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of over 70 leading marketing services providers, agencies and systems integrators. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.

Over 70 global partners including Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own value-added services to market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, empowering them to drive competitive advantage through improved marketing performance and customer satisfaction.

For more information about Alterian, our Partner Network or the Alterian Marketing Services Platform please visit,

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For more information, contact:

Hannah Smith
Ruder Finn
Tel: +44 (0) 207 462 8949

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