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London – The candidates for the next Mayor of London may have been confirmed, but according to the capital’s voters the best man for the job isn’t on the list. If they had their way, Londoners would want Britain’s rudest chef, Gordon Ramsay, to throw his hat in the ring.

In a recent survey commissioned by online betting company Betfair, it was found that if the capital could vote for a high-profile face to run for mayor, a whopping 31 percent would pick Ramsay as their top choice.

Ramsay was a clear winner when potential voters were presented with a number of London-based ‘names’ which included Kate Moss, Kelly Osbourne, David Beckham and Madonna. Little Britain star David Walliams came in a distant second, with almost 15 percent of the votes, whilst the former Mrs McCartney, Heather Mills, took the title of ‘Least Desirable Celeb Mayor’ with less than one percent of the vote:

Celebrity-------% vote for London Mayor

Kate Moss-----------4.05%
Kelly Osbourne------7.05%
Prince Harry--------13.87%
David Walliams------14.68%
David Beckham-------7.05%
Heather Mills-------0.92%
Gordon Ramsay-------31.21%
Hugh Grant----------7.40%

- Other celebrities nominated by public: Richard Fairbrass, David Tennant, Katie Price, Stephen Fry, Prince William, Gary Barlow, Mick Jagger, Richard Madeley, Paul McCartney, James Nesbitt, Jeremy Clarkson)

Adrian Murdock of Betfair says: “Clearly Londoners think the capital needs shaking up a bit. Voters aren’t so impressed by the gentler approach of a David Walliams or a Hugh Grant, or a bit of glamour from Kate Moss or Madonna. I don’t know whether this means the secret to winning an election is an ability to shout at hapless kitchen staff and whip up a good soufflé, but the message certainly seems to be that the City wants strong leadership. Maybe Gordon Ramsay will consider running next time around.”

This week sees the official confirmation of the London mayoral candidates with Boris Johnson and Ken Livingstone the two front-runners in what is now a month-long race for City Hall.

The Betfair survey of 1,000 eligible London voters also found when looking in to who people are planning to vote for, that Johnson and Livingstone sit almost neck and neck on 34 and 36 percent respectively, although on the flipside, Boris is still a clear favourite with those betting on Betfair’s Next Mayor Market.

When the survey took a look at the people behind the policy, it also found that Londoners consider Ken the more trustworthy of the two – with 26 percent of people believing Ken to be more likely to keep his election promises compared to Johnson’s 17 percent.

But all is not lost for Johnson - as the survey highlighted, if Londoners were to be stranded on a desert island with either of the two key contenders, Boris would be the candidate of choice.

For all those looking at the mayor’s £137,000 pay packet and wondering how they can benefit from the race for City Hall, offers a solution. Betting on elections gives punters a chance to gain from their City Hall predictions.

Latest betting on Betfair for Next London Mayor:
4-9 Boris Johnson, 9-4 Ken Livingstone, 64-1 Brian Paddick, 299-1 Any Other Candidate

Betfair’s Next London Mayor betting market is available now and will run right through to the announcement of the winner after voting finishes on May 1. The odds aren’t based on what a bookmaker thinks they should be – they are determined solely by what the public are willing to pay. For real-time odds and further information check out

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About Betfair

Betfair revolutionised the betting industry in June 2000 when it created what has become known as a ‘betting exchange’, and is now one of the leading players in online bookmaking. In the eight years since launch it has won numerous awards including a Queen’s Award for Enterprise, and was named CBI Company of the Year in successive years (in 2004 and 2005) – the first company ever to do so. Licensed and regulated in the UK, Malta, Austria and Australia, the company employs over 1000 people. Its head office is in Hammersmith, West London.

For more information

Emma Bakker, Threepipe, Tel: +44 (0) 7726 318 231, Email:

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