London 3rd April 2008. Tariff Consultancy Limited has announced it will hold the 2008 Mobile Pricing Symposium in Cambridge on the 10th to 12th of July. Now in its third year the event is a unique 3 day residential course based at Homerton College, a Cambridge University which addresses the critical factor of mobile pricing and how best to use pricing to compete in today’s global mobile market.
“Pricing is one central element in the marketing mix and it can directly contribute to the profitability of todays mobile services,” commented Margrit Sessions, Managing Director of Tariff Consultancy Ltd, the organisers of the programme. “Pricing is of critical importance in maintaining revenue streams, ensuring customer loyalty and retention, building market share and maintaining Average Revenue Per User (ARPU),” she added.
In mobile markets worldwide there are fundamental changes that are transforming the role of the mobile network operator, including the growth of bundled services, mobile broadband, the rise of VoIP services and new forms of business model to be explored, with mobile advertising and flat rate tariffs to the fore. All these factors are placing pressures on the mobile operator and require the need for further analysis of how to develop a comprehensive pricing strategy.
The 3 day programme of the Mobile Pricing Symposium will address the following key topics among others:
Bundling: the latest developments in the bundling of mobile & other services
Roaming: for both voice and data services & the impact of existing & proposed regulation
Segmentation: mobile customer segmentation for both the consumer & the business sectors
Mobile Broadband: with details of the latest mobile broadband developments.
Regulation: examples of the impact of regulation on telecoms pricing and the way forward.
New forms of distribution & billing: with the impact of e-billing and distribution via the internet channel.
Each section of the programme will be illuminated by the use of case studies and examples of real live up to date mobile operator pricing.
Symposium will include a number of expert external speakers from across the mobile industry who will add their perspective to the challenges of providing the most effective pricing structure.
One of the strengths of the programme is the participation by the audience which is encouraged, a strength which is underlined by the diversity of attendees. Over the last two years audience members have joined from mobile operators and regulators in such countries such as , Bahrain, Brazil, Belize, Japan, Kazakhstan, Kuwait, Nigeria, Russia and as well as the UK and Europe.
Note to the editors:
The Mobile Pricing Symposium will be held in the relaxed atmosphere of Homerton College (voted the friendliest college in Cambridge) at the University of Cambridge on the 10th, 11th & 12th of July 2008. Organised and featuring analysts from Tariff Consultancy Ltd, the
For bookings received until the end of May 2008 an early bird discount will be applied with the 3 day Mobile Pricing Symposium available for £995 GBP’s (accommodation at the Homerton College Hall of Residence is extra, charged at £85 GBP’s per night). All prices exclude VAT.
About Tariff Consultancy Ltd.
Tariff Consultancy Ltd is a consultancy focused on pricing and tariff research, analysis and consultancy across mobile operator businesses internationally. www.telecomspricing.com (previously www.mobilepricing.com) is the resource centre for information, data, analysis, reports, studies, consultancy, research, symposia and events related to fixed and mobile pricing.
Contact: T: +44 208 993 6861, M: +44 777 625 4827, E: email@example.com
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