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2 October 1997

When push comes to shove

Push technology has arrived in the UK. But what is it?

Push technology enables data to be downloaded to a user's PC during times that the connection is not active. This means files can be downloaded economically, without tying up the user's PC unnecessarily.

Between 50% to 75% of time connected to the Internet does not involve any activity. The user could be reading a Web page or e-mail message, writing e-mail or simply thinking.

During that time, up to 40Mb of information relating to subjects that the user has expressed an interest in can be downloaded. This could include software (such as the latest version of an Internet browser) which could be downloaded in increments while the connection is idle rather than the user having to download it in one go.

Also, information of interest to the user can be delivered directly to a PC screen so the user is made immediately aware of the latest developments that may be of interest.

This is push technology and it's coming to a PC near you sooner than you think!

The article looks at the benefits push technology offers individual users as well as businesses. In particular, it draws from the experiences of one provider of this type of service in the USA, BackWeb Technologies, and the authorised provider of that service in the UK, Fernhart Technology.

If you are interested in receiving such an article, please contact Julie Tomlinson at The Media Crystal on 01332 824 781, fax 01332 824 755 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of JA Internet Marketing in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit