Rough Trade East, the landmark 5000 sq/ft music store, located just of Brick Lane in East London, last night won High Street Retail Store of the Year at the annual Music Week industry awards.
In true ‘David v Goliath’ fashion, independent retailer Rough Trade won industry votes over other nominees, including the new HMV flagship store in Dudley, as well as other music (independent and multiple) retailers across the UK.
“There’s no doubt, Rough Trade East is something special. More than simply a place to purchase exciting new music, it also fulfills a public service role that provides music lovers a place to congregate and celebrate music as an artform”, says Stephen Godfroy, a director of Rough Trade.
Located at the Old Truman Brewery site off Brick Lane, Rough Trade East boasts a strikingly unique interior, designed by internationally renowned architect, David Adjaye.
“Rough Trade East triumphantly shows how a record store can evolve to be a relevant, inspiring and friendly environment for all ages and tastes”, enthuses Godfroy. “UK music lovers and East Londoners in particular should feel extremely proud to have this cultural epicentre on their doorstep”, he concludes.
Since opening in July 07, Rough Trade East has continued the company’s 30-year heritage of staging weekly ‘free to attend’ instore gigs from the latest and greatest bands, most notably the ‘secret’ Radiohead gig earlier this year.
Thanks to its vast size, Rough Trade East also provides space for exhibitions. On Tuesday, an exhibition opened by legendary rock music photographer, Steve Gullick, featuring iconic portraits of music legends, from Nirvana to Nick Cave.
Rough Trade East features:
- Curated stock in which every item (vinyl and CD) has a written description on to encourage browsing, adventure and discovery
- Knowledgeable staff with over 100 years music retail experience, ready and waiting to recommend and share a mutual appreciation of music
- A live stage/PA which continues a 30-year heritage of regular ‘free to attend’ instore gigs that intimately introduce the latest and greatest bands
- A Fair Trade Café
- A ‘snug’ area containing iMac’s, sofas and desks to provide a private space for customers to meet friends and colleagues
- Regular workshops that provide the opportunity to embrace music culture, from music-making workshops for Under 18s, to monthly ‘screen-print t-shirt’ sessions
For people unable to regularly visit the store, Rough Trade offer The Album Club service (www.thealbumclub.com), which sends its members once a month by post (CD) or email (MP3) the most exciting new music to suit their taste and degree of adventure. From just £12 month, The Album Club is an original, convenient and exciting way to enjoy the award-winning Rough Trade experience, no matter where you live.
FOR PRINT QUALITY IMAGES OF ROUGH TRADE EAST, VISIT:
FOR PRESS/MEDIA ENQUIRIES, CONTACT:
Rough Trade East
Old Truman Brewery
91 Brick Lane
London E1 6QL
(nearest tubes 8 mins walk away: Liverpool Street or Aldgate East)
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