TP, the UK's leading manufacturer of outdoor toys is looking for children to star as the face of their new 2009 brochure
TP Toys has long been renowned for its ongoing mission βFreedom to Playβ β in a bid to get children out and about, and involved in creative, active play. Their recent research conducted amongst parents and children highlighted how little time children are spending outdoors, as well as the need to educate parents on its importance. Astonishingly, over a third of parents surveyed admitted that their kids spend less than 2 hours playing outside on an average weekend day.
In contrast, 98% of the children interviewed said that their favourite activity is playing in the garden, despite the small amount of time that they actually spend in it. When asked what they liked most about being outside, nearly half of the children answered βrunning about freelyβ, emphasising the need for parents to get kids out and about and promote their natural instinct to be free.
Entering the competition is a simple process. TP are not looking for a professional modelling image, nor is this a competition for the best photography. All that TP ask is that applicants capture TPβs mission - βfreedom to playβ in one simple shot and upload it to the TP website tptoys.com. The image of the child must be taken outdoors and demonstrate their interpretation of having fun; applicants can use TP equipment within the actual photograph or any outdoor toys to convey the message. To accompany the picture, hopefuls must describe in no more than 100 words why they think it is important for children to play outside.
A spokesman for TP explained the idea behind the new competition:
"From climbing frames to trampolines, giant swing sets to sandpits, 10ft pools and slides, there isnβt anything that TP hasnβt thought of when it comes to outdoor play. So anyone who feels as though their child knows the key to having fun outside, why not capture the moment and share it with us."
The ongoing competition initially started at the beginning of March, and each week a number of entrants are selected at random and uploaded onto the tptoys.com website. TP Toys will be selecting one winner from each of the following 9 regions (Midlands, North East, North West, Scotland, South East, South West, Wales, Northern Ireland and Eire) and will announce the results during the week commencing 30th June. Each regional winner will be uploaded onto the site for the voting to begin, which gives applicants two weeks in which to spread the word in order to get friends and family voting for their little one as much as possible.
The photo with the most votes on the 18th July will be βFramed as TPβs Fresh Face of 2009β. The eight regional winners will each be awarded their βideal toyβ but the overall winner will take away Β£1,000 worth of TP products of their choice instead. In addition they will be invited along to a professional photo shoot to have their picture taken for the catalogue. The winner will also be presented with a framed copy of the front cover shot as a memento. The deadline for entries is Friday 20th June.
About TP Toys
TP Toys is the UK's leading manufacturer of outdoor toys and has built its business on delivering fun for kids and peace of mind for parents. Over the years they have established a network of independent specialist Centres of Excellence throughout the country. TP toys can also be purchased from John Lewis and other stockists in the UK and Republic of Ireland.
TP Toys PR Contact:
Cirkle Communications Limited
1 Wycombe End
T: 01494 683 169
F: 01494 675 380
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