**BrainPad and Bitech to market and implement smartFOCUS enterprise marketing software in Japan and Taiwan
**Cequity is first marketing services provider to partner with smartFOCUS in India
Bristol, UK, 7 April 2008 - smartFOCUS, an international vendor of enterprise marketing software, has grown its presence in the Asia Pacific region with the recruitment of partners in Japan, Taiwan and India. The appointment of BrainPad, Bitech and Cequity follows the establishment of smartFOCUS Asia Pacific in April 2007.
BrainPad Inc. specialises in customer data integration, data mining and optimisation. Its services include data mining outsourcing, consultancy, automated campaign system development, and behaviour based real-time web recommendations. BrainPad’s customers include Accenture, American Life Insurance Company, Amway Japan, Fuji Xerox, HAKUHODO, HMV Japan, McDonalds Japan, Microsoft Japan, NTT DoCoMo, Orbis, Softbank BB, Toppan Printing, Recruit and several major Securities houses.
Takafumi Kusano, CEO, BrainPad, said: “To optimise the performance of campaigns, it is essential that marketing is accurately targeted. Using smartFOCUS technology will enable our customers to manage their marketing communications end-to-end, and to close the loop so that the effectiveness of every communication can be measured. We look forward to bringing smartFOCUS’s technology to Japan, and to introducing it to our customer network of leading IT and user organisations.”
Bitech Solutions Ltd from Taiwan has over ten years’ experience in business intelligence and corporate performance management. The company will provide all smartFOCUS products and support them with training and consultancy. Bitech will also offer marketing event analysis and management, with smartFOCUS tools available for use in such projects.
V.C Wu, President, Bitech, said: “The strength of the smartFOCUS Intelligent Marketing tools has enabled business users to analyse, segment, identify and communicate with customers in new ways. We needed a powerful marketing management tool that was flexible, user-friendly and would allow users to access data quickly. The smartFOCUS tools are tremendously easy to use and the support team at all levels and across departments are helpful in solving any problem that you meet.”
He continues: “BITECH is an experienced marketing solutions provider in Taiwan that has seized the competitive advantage offered by smartFOCUS’ powerful marketing management solution and helped customers to improve marketing performance with its solutions.”
Cequity provides a suite of services to help businesses understand, optimise, manage and measure customer relationships. Its analytics, campaign management & event-triggered solutions help understand customer value by measuring and predicting customer behaviour. They also help optimise spend by using customer information effectively, identifying the best customers and offers that deliver ROI and manage campaigns efficiently, thereby maximising marketing programs and investments.
S. Swaminathan, CEO, Cequity, said: “We see understanding and using customer information as central to any successful business. Marketing analytics and efficiently increasing the velocity of targeted marketing campaigns to identified customer segments is therefore the key to increasing profit margins and our products and technology services provide a high return on investment for our clients. We chose to work with smartFOCUS as they are a global leader in providing customer insight and management.”
Curt Bloom, international managing director, smartFOCUS, said: “Our company strategy is to grow smartFOCUS internationally by partnering with leading companies worldwide who can offer added value to their customers by coupling core partner technology and services with smartFOCUS solutions. That we have been able to sign such significant partnership agreements a few months after creating our Asia Pacific operation demonstrates that our products are a compelling proposition for the booming markets in this region. We hope to sign new agreements for other territories soon.”
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BrainPad is a leading marketing solution provider in Japan. Our mission is to enable enterprises to increase business productivity and efficiency in the area of any industries’ direct and web marketing domain. To deliver the high performance marketing ROI, BrainPad transforms all the clients’ behavior data into actionable intelligence by utilizing predictive analytics, smartFocus software, its own optimization solution core, and a real-time recommendation web system. BrainPad provides its services to more than 30 enterprises clients and more than 80% or them are repeat clients.
About Bitech Solutions
BITECH Solutions Ltd has over 10 years of experience in BI & CPM and offers a range of professional services and technology solutions focused on meeting the challenges of today's competitive marketplace. By tightly integrating BI & CPM solutions with information assets and empowering companies to respond more quickly and cost effectively, our solutions can help organizations understand their business better and perform operations more efficiently. Our management team and consultants are seasoned professionals with extensive experience delivering business intelligence, integration, and interaction solutions. We provide value enhancing business and technology solutions such as SmartFocus products sales and services, Business Performance Management planning and creation consulting, marketing event analysis and complete BI Solutions including Data Warehousing Systems.
Customer Equity Solutions (Cequity) is a technology-enabled Customer Experience Management Company. We combine data, technology and services to help you understand your customers better, optimise marketing performance and accelerate real-time customer engagement.
smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate offline and online data, analysis, campaign and performance management to deliver better targeted, more timely, and relevant communications that increase campaign conversion rates and improve insight into customers.
smartFOCUS now has over 300 customers worldwide using its marketing software including AAA, ABN AMRO, ATOS, Center Parcs, EMI, figleaves.com, Harrods, Hilton International, NSPCC, Société Générale and QVC.
smartFOCUS is headquartered in the UK, with offices in the US, continental Europe and Asia Pacific. www.smartfocus.com
For further information please contact:
For further information please contact:
Sally Forge / Ellie Turner
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803
email@example.com / firstname.lastname@example.org
Claire Thatcher, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800
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