NetBenefit and BIMA Commissions Research Amongst UK New Media Agencies
London, UK – 7 April, 2008 - Research has revealed that hosting comes bottom of the list when it comes to allocating time in any website design project, leaving award winning design and leading edge applications at risk of failure.
Independent research commissioned by NetBenefit and The British Interactive Media Association (BIMA) has revealed that new media agencies spend 26% of their time creating applications for their clients’ sites and 27% of their time on design but only 10% on the hosting infrastructure that will enable the website, online application or digital campaign to be seen by its target audience.
Of the agencies that took part in the research only 17% thought that hosting providers always understand what their client’s website is trying to achieve, suggesting the two key suppliers in the delivery of websites, online applications and digital campaigns are not working closely enough together.
The research was conducted in late 2007 amongst a cross section of new media agencies, with 10% having more than 50 employees and 85% less than 20 employees.
Commenting on the findings of the research, Jonathan Robinson, COO at NetBenefit, says: “Partnering with a managed hosting provider supports agencies in focusing their time on designing and creating great campaigns whilst benefiting from the experience of a specialist. If a hosting expert is brought in at the beginning of a project, they will be able to build the appropriate capacity and performanceinto the hosting infrastructure to ensure the website remains available irrespective of traffic peaks and number of hits. Agencies and hosting providers should work together throughout the project – a common mistake is to put off a project’s hosting considerations until the last minute when the design and application has already been created and opportunities missed.”
In response to the research, NetBenefit has put together a list of ten tips for agencies to think about when selecting a managed hosting provider:
1. Flexibility to provide hosting solutions to fit individual client requirements
2. Ability to design and deliver a solution that can scale as the campaign or website grows
3. A hosting provider that has the capacity to scale with your business’ needs in terms of datacentre space and support
4. Professional technical support 24x7
5. Flexibility to always deliver required bandwidth
6. Proven experience in working with agencies
7. Focus on managed hosting rather than wider range of IT services
8. Dedicated account managers with a good understanding of multiple agency projects
9. A Service Level Agreement that provides the guaranteed level of network uptime, replacement services and support to provide peace of mind
10. Guaranteed levels of network uptime to ensure your client’s website or digital campaign is available
Notes to editors :
NetBenefit is part of London listed Group NBT plc (LSE: NBT.). Established in 1995, NetBenefit is an experienced provider of Managed Hosting services in the UK, with a range of services to suit every level of business. Its world-class network infrastructure allows it to guarantee resilient, available and secure Managed Hosting for businesses that need a hosting provider they can depend upon.
Group NBT plc is a leading provider of domain name management and Internet-related services through the five trading brands, NetNames, NetBenefit, Easily.co.uk, Envisional and Ascio. Group NBT has over 200 employees and is based in London with offices in Copenhagen, New York, Nice, Frankfurt, Munich and Madrid.
For further information about NetBenefit or GroupNBT please visit www.netbenefit.com or www.groupnbt.com
Founded in 1985, BIMA is the longest established association for the British interactive media industry, supporting the commercial development of its members. BIMA acts as a unifying and impartial voice for individuals and organisations which deliver high quality, creative, innovative and interactive media solutions. It champions the important issues that shape the UK’s international reputation and competitive edge in the digital world. It does this by defining, promoting and explaining best practice and industry standards, promoting education, skills and training, and by providing expert advice and guidance across its membership. BIMA is a not-for-profit association that crosses a number of industry sectors including academia and government.
For further information about this press release, please contact:
Jonathan Bawden or Emily Gallagher
0207 240 6959
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