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Press Release

10 April 2008

Leading women’s active wear retailer’s new transactional website keeps customers coming back

Running Bare, Australia’s leading supplier of women's activewear : fit flops, yoga clothes, women’s running shoes, women’s workout wear, and gym clothes, has gone live with its new e-commerce website (www.runningbare.co.uk ) ,designed and developed by Eurostop, a leading supplier of retail systems to the fashion, footwear and general merchandise sector. The new website is fully integrated with the company’s back-end stock and sales system, acting as another retail outlet. Running Bare has seen increased sales as a result of the user friendly website, which enables customers to view and purchase products from the company’s full range of stock easily and intuitively.

Running Bare has already invested in Eurostop’s WinRMIS and WinPOS to capture sales data at till point across its UK retail operations, including stock and warehouse management. The Eurostop team was selected from four competitive suppliers to develop the new transactional site for their knowledge of e-commerce and the ability to integrate the site seamlessly with the existing retail systems.

According to Anthony Stiefel, Director at Running Bare; “Eurostop’s solution was definitely the best suited for our needs. Their expertise in e-commerce, and the ability to integrate the website transactions with our stock systems exactly matched our business goals.

“Our website now operates successfully as another sales channel and we can manage stock efficiently to ensure that we meet customer demands, whether in our stores or online.”

The new website is recognised by WinRIMs as another retail outlet, allowing for seamless stock levels and replenishments to meet customer orders. The website also has an integrated content management system, enabling all item details, photographs and specifications to be managed directly from the main head office system.

Customers using the website benefit from such facilities as creating a wish list, recently viewed items, reviewing products and previously purchased items. Running Bare also intends to email customers that subscribe with regular updates and targeted promotions, identified from previous buying history.

Philip Moylan, sales and marketing manager at Eurostop said, “The web is now an essential additional sales channel for retail businesses. Having a successful e‑commerce site relies upon a design that is easy to use and attracts and keeps customers. It is crucial that there is seamless integration with a company’s back end systems that ensures transactions are handled efficiently and accurately. Eurostop’s solutions have been designed to meet both these needs.”

-ends-

NOTES TO EDITORS:

About Running Bare

Running Bare is Australia’s leading supplier of women's activewear, fit flops, yoga clothes, women’s running shoes, women’s workout wear, and gym clothes.

Running Bare concept stores in the UK Hong Kong and Australia and a growing profile in Asia, Canada and the UK.

For more information, please visit www.runningbare.co.uk

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail and Wholesale Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan
Sales and Marketing Manager
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
email: andreina@pra-ltd.co.uk





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