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10 April 2008 - A quiet afternoon and a few drawings on a cigarette packet are set to be converted into a world-wide success for a South Devon internet sports company, World Beach Rugby. This week sees the summer 2008 launch of its own brand of t-shirts, polo shirts and hoodies to meet the continued demand for the latest sport that’s proving a big hit around the World; Beach Rugby.

Having sold in excess of 10,000 products in their first year of trading, a new and fully featured e-commerce website has been launched to display the full range of beach rugby clothing and accessories.

Steve Willicott, General Manager explained, “We have worked incredibly hard to expand the range since we began testing the brand and are really excited by our summer launch. Beach Rugby is a rapidly growing sport and we hope that by being part of the sport so early on we will become a leading brand.”

Beach Rugby is a growing sport that is reputed to have started in Cornwall but which is now played on famous beaches throughout the world. The beaches are marked out for mini-sport festivals which have become hugely popular for players and spectators alike.

For further details of the World Beach Rugby range of summer clothing and accessories, please visit

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