Dynamic Messenger, Alterian’s industry-leading e-mail solution, adds credibility and response rates to Direct Marketing Employment Survey
Bristol, UK – (April 15, 2008) – Alterian (LSE:ALN), the leading global enterprise marketing platform provider, today announced that Bernhart Associates Executive Search, LLC is using Alterian’s Dynamic Messenger e-mail solution to serve as the engine for the organisation’s Direct Marketing Employment Survey. Through the use of Dynamic Messenger, Bernhart hopes to enhance the appearance of the survey e-mail and monitor in real-time e-mail open and response rates, ultimately leading to higher response rates from marketing executives.
For almost a decade, the Bernhart Associates Direct Marketing Employment Survey has been well-regarded by direct marketing executives as the litmus test for employment trends in the industry. The survey, published each year in the Direct Marketing Association’s Statistical Fact Book, aims to inform, educate and aid individuals in charge of making key hiring decisions by providing hiring projections for the upcoming year. The growth and credibility of the survey have plateaued due to the restrictions surrounding sending one-off e-mails from a desktop.
Alterian’s industry-leading e-mail solution, Dynamic Messenger, was recognised by JupiterResearch as a “market leader” in the “E-mail Marketing Buyer’s Guide 2008.” The application will allow Bernhart Associates to capitalise on the growing interest in the survey and attract responses through visually-appealing survey e-mails, as well as send reminder e-mails to participants. Dynamic Messenger empowers marketers to fully leverage the marketing database as a single source of customer insight with analytics, reporting and e-mail marketing execution capabilities. Dynamic Messenger’s e-mail solution allows users to upload, create and manage templates and lists for e-mail campaigns while automatically updating contact lists in real-time as inbound requests are received and incorporated. Bernhart Associates will benefit from the comprehensive online marketing solution that incorporates analytics, campaign management, e-mail deployment, content management and online response management with the ability to deliver targeted messages.
"I’ve worked in the direct marketing industry for many years and have watched it evolve to the sophisticated level it is at today,” said Jerry Bernhart, owner of Bernhart Associates Executive Search, LLC. “After working extensively with many of Alterian’s clients and watching the company’s continued growth over the years, and evaluating several email solutions, I know that Alterian is the premier e-mail solution provider. That made my choice to use Dynamic Messenger quite simple.”
“We are pleased to be the engine powering such an important industry indicator,” said David Eldridge, Chief Executive Officer, Alterian. “Alterian’s partnership with Bernhart Associates, a true thought leader in the marketing industry, demonstrates our commitment to the continued development of the marketing industry. We will strive to create products that will forge the marketing industry further into the future.”
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of over 70 leading marketing services providers, agencies and systems integrators. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.
With over 70 global partners such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services, to market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone. For more information about Alterian, our Partner Network or the Alterian Marketing Services Platform please visit, www.alterian.com.
About Bernhart Associates Executive Search, LLC
Bernhart Associates Executive Search, LLC is a leading and nationally recognized direct marketing search firm in the United States focusing on senior level Direct Marketing, CRM, ECommerce, Database Marketing, and Quantitative Analysis. The Bernhart Associates Direct Marketing Employment Survey, released quarterly, has become the most widely followed and quoted employment report in the direct marketing industry and is published annually in the Direct Marketing Association's Statistical Fact Book. Viewed as a leading authority on issues related to executive search in the direct marketing industry, Jerry Bernhart is often quoted by the direct marketing news media and has written dozens of articles for leading direct/database marketing publications such as DM News, DIRECT Magazine, Catalog Success, MultiChannel Merchant and many regional direct marketing organization newsletters. For more information please visit, www.bernhart.com.
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