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Award Recognizes the 100 “Most Promising” Companies
Driving the Future of Technology

London – April 15, 2008: Packet Vision was today named as a winner of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

Packet Vision chief executive, Charlie Horrell, said: "Packet Vision is making addressable television advertising a commercial reality. We're at the head of the curve in video advertising technology, and being named as a Red Herring 100 Europe finalist is great news."

"This year's impressive list of submissions from companies demonstrates Europe's growing role as a major centre of innovation in the global technology sector," said Red Herring editor-in-chief Joel Dreyfuss. "The exceptional accomplishments of European technology start-ups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem."

Red Herring's lists of top private companies are an important part of the publication's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were all spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring's editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Red Herring will honour the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed "The Pursuit of Disruption" and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.


About Packet Vision

Packet Vision is the pioneer of advanced video advertising. Its managed advertising service provides highly granular targeting on the basis of lifestyle and location over IPTV. As the service develops it will also include mobile TV, web TV and future video platforms.

Packet Vision has developed an innovative delivery platform based on IP technology, together with a low-risk, low capital-investment business model. It allows generic commercials to be replaced with specific, targeted ads, achieving a high level of granularity. The service supports local ad insertion, and enables advertisers to select their audience according to demographic or geographic profile as well as personal preferences, psychographics, interests and viewing habits. The same ad avail can then be sold many times over, substantially increasing its value per home and improving the relevance of advertising for TV viewers.

Since its launch in 2004, Packet Vision has announced commercial trials in the United States and Europe, and has partnered with market leading IPTV network operators, middleware and application providers, broadcasters, advertising agencies, aggregators and advertisers. The company has offices in the UK, the US and France.

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About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, and online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the internet at

Media Contacts:

Maxine Ambrose/Teresa Horscroft
Ambrose Communications
Tel: + 44 (0) 1491 412944

This press release was distributed by ResponseSource Press Release Wire on behalf of Eureka Communications in the following categories: Media & Marketing, Computing & Telecoms, for more information visit