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Award Recognizes Mippin as one of the 100 “Most Promising” Companies
Driving the Future of Technology

Malta, April 16, 2008 – Red Herring today announced that Refresh Mobile and its mobile portal Mippin is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

“This year’s impressive list of winners demonstrates Europe’s emergence as a major player in the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. “The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring’s lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated more than hundreds of private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Scott Beaumont, Co-Founder Refresh Mobile says, “We’re delighted that our achievements working with publishers to freely deliver their content to mobile content users have been recognized with this award. With Mippin now offering mobile consumers a more engaging, personalised and wider choice of free content than ever before, we feel confidant it is well placed to drive the future of the mobile business in the coming years.”

About Refresh Mobile

Refresh is the company behind Mippin and previously the award-winning Mobizines. The firm is backed by Accel, where it joins many of today’s best known new technology brands, including Facebook, RealNetworks, WeeWorld, Brightcove and more.


Refresh Mobile / Mippin Global Headquarters
Scott Beaumont on +44(0)7950 396209 or Justin Baker + 44(0)7958 487842
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About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.

More information about Red Herring is available on the Internet at

This press release was distributed by ResponseSource Press Release Wire on behalf of Refresh Mobile in the following categories: Consumer Technology, Computing & Telecoms, for more information visit