Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

For immediate Release


15th April 2008


Rummage through celebrities' wardrobes this month with

Some of the nation's hottest celebs including Russell Brand, Kaiser Chiefs, Peaches Geldof, Paul Weller, Jodie Kidd, Jo Whiley, Jodie Marsh, and Howard Marks along with many others*, are cleansing their wardrobes in the name of charity, giving visitors of the chance to own some celebrity clobber.

Having hooked up with the new online fashion swapshop that's gained a cult following just after being launched, the kind hearted celebrities have chosen charities such as Refuge, Focus 12, NSPCC and Marie Curie to name just a few, as the recipients of the proceeds for their items.

Launching on the site on the 1st May 2008, the celebrity wardrobe gives people the chance to combine the 'looking good' of celebrity with the 'feeling good' of recycling, as encourages people to share their wardrobes in a bid to make fashion more interactive, and eco-friendly.

Peaches Geldof has donated a few gorgeous dresses, jeans and tops, Kaiser Chiefs have donated a funky brown vintage suit and black bowler hat, as well as a signed Kaiser Chiefs shirt and a couple of signed football shirts, while Russell Brand has donated a signed pair of his famous skinny jeans, and Jodie Marsh has donated the provocative pink top she wore when evicted from Celebrity Big Brother.

Stylist to the stars, Bradley Taylor said of the site: “I think what the guys have achieved is amazing! Being able to raise money for charity is great, but when it can be done in such a fun way and where everyone can benefit it's simply brilliant! I know that the celebrity clients I have love the idea and can't wait to see how much their stuff goes for!”

Everyone's got something in their wardrobe that they no longer want, but chances are someone, somewhere in the world would. Currently home to over 1000 members, houses designer pieces from Gucci, Prada, Louis Vuitton, DKNY, Chanel, and Chloe, as well as high street favourites such as Diesel, All Saints, Whistles, Topshop and Reiss. It's the one stop shop for getting your hands on a new wardrobe without spending a penny, and now members can also get their hands on genuine celebrity togs, whilst also supporting a worthwhile cause.

With members trading free worldwide, many designer items have already travelled the globe and is now well on its way to becoming the world's biggest online wardrobe, and the only site of its kind offering men's, women's and kid's clothes, as well as shoes and accessories for all ages, shapes and sizes. *

The website is completely free to join and use, with no registration or selling fees, and gives members the option to swap, buy and sell their clothes online, or use a combination - as soon as you add items to, you'll start to receive offers (swaps, cash, or a combination of both) from other members. This new initiative is a further extension to the site that has coined the concept of “shwopping”.

Since its launch, has gained thousands of dedicated members worldwide, and the founders of the site are keen to continue expanding into holding clothes swapping events and more charity initiatives through the website.


Notes to Editor:

Other celebs involved include Verity Rushworth, Leigh Francis (Avid Merrion), Norman Jay, DJ Graeme Park, Galaxy DJ JoJo, Ex-Hollyoaks star Sarah Jayne Dunn.
Charities involved include Refuge, NSPCC, Marie Curie, Alzheimers Society, Focus 12. members range in age from 18 to 67 years; sizes 6 to 24
Internet shopping now accounts for 10% of all UK retail sales. Souce: Interactive Media in Retail Group (IMRG) 2006
In 2005, 1.2million tonnes of clothing were disposed of in the UK, ending up in landfills. Only 0.3million tonnes were resold/recycled. Clothes swapping is a great way to increase clothes recycling. Source: Fashion Sustainability Review 2007, Forum for the Future

For more information, please contact:

Kate Bamiling
Chocolate PR
0113 245 9132


Jo Swann
Chocolate PR
0113 245 9132

This press release was distributed by ResponseSource Press Release Wire on behalf of Chocolate PR in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit