17th April 2008
Advertising Regulator Picks Periscopix for Paid Search Campaign
ASA (Advertising Standards Authority) & CAP (Committee of Advertising Practice) call in the experts for first PPC campaign
Periscopix (www.periscopix.co.uk), the UK’s leading Pay-Per-Click (PPC) campaign design and management company has today implemented a Paid Search campaign for advertising industry regulator the Advertising Standards Authority (ASA). The campaign is a first for the regulator as it looks to raise its profile amongst consumers to build awareness of advertising guidelines, as well as help raise awareness of advertising codes for businesses in the UK, and where they can go for advice on compliance.
The ASA regulates the content of advertisements, sales promotions and direct marketing in the UK. It ensures standards are kept high by applying advertising standards codes, protecting consumers and creating a level playing field for advertisers. With up to 90% of complaints coming to the ASA via its online complaints form, it knew that the digital environment was key for any awareness campaign and as a regulator of PPC, it also seemed an appropriate medium to reach its industry audience.
Claire Forbes, Director of Communications at the ASA said, “Periscopix bring a flexible, experienced approach to Paid Search. We like the fact that they are a dedicated PPC agency and that they have some solid experience running similar types of campaigns. Being a regulator, this is quite an unusual project, however we felt that Periscopix could provide us with the type of support and expertise we need to make it a success.”
She continued, “We have high Google search ratings on some search terms, but because the range of issues we cover is as broad as the advertising sector itself, we want to ensure that people searching for more information on some of the latest topics in advertising, for example adverts targeted at children, or gambling, have access to information that outlines the rules within these areas. We see PPC as a good way of communicating and providing reassurance to consumers who may have concerns about advertising but not wanting to make a significant complaint.”
Marc Warren, Director and Co-Founder of Periscopix said, “We’re delighted to be working with the ASA on such an unusual project, and are glad that they’ve looked to us to support them. The project does offer some unique challenges, but we are looking forward to overcoming them and are confident of delivering a very successful campaign.”
The company creates online advertising campaigns for small, medium and large corporates that focus on maximum ROI. It was recently ranked 2nd in Media Momentums annual list of the UK’s top 50 fastest growing digital media companies. It is one of the few companies to offer its own automated bid management system, optimising campaign performance and allowing for the best possible return on search marketing investment. Periscopix prides itself on its individual approach to campaigns and uses its knowledge of the industry to create bespoke campaigns that have delivered outstanding results for the likes of Haymarket Business Media, Marie Curie Cancer Care and Informa Conferences.
For more information, please contact:
Nicola Males / Kate Alexander
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