BRITAIN has become a nation that is “always on” with a third of us (35%) believing that the purpose of the mobile is to be accessed 24/7, research commissioned by Energizer reveals.
No time is dead time according to the findings, which show that one in ten Brits now spends several hours commuting and relies on their devices during that time.
Surprisingly this always-live mentality does not just apply to the under 25s – it’s the same story with all age ranges and even a third (32%) of over 55s have become hooked on their gadgets.
The survey also reveals that there is almost nothing we won’t do while travelling – three quarters of us (76%) admit to making calls while on the go, two thirds (67%) text while out and about and more than half (62%) listen to music while in transit.
Other activities which are common include taking photos – half of us (48%) snap while travelling, one in five (21%) send emails, almost as many (19%) Bluetooth and 15% surf as they make journeys.
Some Brits (13%) can’t resist playing with hand held devices while they travel and a similar number (12%) cannot manage to get to where they are going to without tuning into online radio.
In fact devices have become so much part of every day life that three quarters of us (74%) now won’t go anywhere without sat navs and wouldn’t necessarily get to their destination without it, more than half (54%) must have their MP3 players with them wherever they go and almost half (43%) can’t imagine going anywhere without their digital camera. Almost one in five (17%) won’t be separated from their PDA's when they leave home.
A spokesman for Energizer said: “Our research shows that Britain is “always on” – no matter where we go we just can’t leave home without our mobiles, cameras, PDA’s, MP3s and games players. We are so used to having gadgets at our side that we accept that we are contactable 24/7. For many of us technology is such a part of our lives that we expect to have power all the time. This is why Energizer is constantly developing new products and devices such as their Energi To Go Charger for the iPod, Energi To Go Mobile Phone Charger and Ultimate Lithium – the world’s longest lasting battery - to keep consumers constantly connected.
Tom Savigar, Trends Director at the Future Laboratory added: “Britain has become a nation of technophiles so obsessed with gadgetry that we don’t even think we could socialise without our beloved devices, the research carried out by The Future Laboratory for Energizer reveals”.
A staggering one in six (16%) say they couldn’t cut it socially if they didn’t have their phones and more than a third (38%) use their gadgets to share photos and information about loved ones.
It’s not only our gadgets that matter – one in five (20%) want the best brand when it comes to batteries, never mind devices. Economical considerations are key – almost as many (16%) – want rechargeable batteries. We now take gadgets for granted - one in five (22%) get angry when their battery runs out because they wish they had been better prepared.
More than three quarters – (78%) - now have digital cameras, half (50%) have music players, the same number – (50%) - have laptops and more than a third (38%) have gaming devices. And technology is spilling over into all areas of our lives – one in five – (21%) - have sat nav – and almost one in ten (8%) have baby monitors. Nearly (10%) have hand-held computers such as blackberries.
Notes to Editors:
Technology has taken over at work as well as home – one in five (22%) use a laptop and 39% admit to chatting on their mobile at work.
More than half of us (62%) now spend an hour a day gassing on personal mobiles and almost half (42%) spend at least an hour a day tapping at the keyboard of a laptop.
Playing electronic games is now a key pastime with more than half (55%) admitting to spending an hour glued to the screen.
When it comes to the future the technological leap we’d most like to see is a robot that can clean our house (38%) followed by one that monitors our home security while keeping us informed (37%).
One in five (17%) say they are out all day and need devices to keep in touch with loved ones and work.
For more information or images, please contact Kate Harris or Bryony Bennett on 01494 680727, or firstname.lastname@example.org
The full range of Energizer’s products and stockist information can be found at: www.energizer.co.uk
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