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LONDON, UK, – April 23rd, 2008 – GreenRoad Technologies, an innovative world leader in driver safety technologies, today announced that Adur and Worthing Council Services is conducting a pilot with GreenRoad Safety Center in its two fleets of refuse and recycling vehicles and Light Commercial Vehicles (LCVs).

The initiative aims to improve the two councils’ road safety records and reduce their carbon footprint—all while saving money through reduced insurance claims and reduced fuel consumption.

“Safety is our primary consideration. If one of our refuse or recycling vehicles is driven badly, we are concerned about the welfare of the driver, passengers or other individuals,” said Chris Cook, risk manager at Worthing Borough Council. “There is also a financial impact as the vehicle is likely to be off the road for some time for specialist repairs and the council has to self-fund all third party claims up to £5000. Naturally, our insurance partner is also keeping a close eye on developments and the potential impact on premiums.

“GreenRoad Safety Center is the first risk management tool we have found that can provide ongoing assessment and continue to reinforce the need for safer driving every second behind the wheel,” he continued.

GreenRoad Safety Center rates driving skills without invading the driver’s privacy or tracking individual location. An in-vehicle sensor collects information about 120 different driving manoeuvres. These are constantly analysed to give the driver feedback about their driving and the areas that need improvement. Individual drivers have instant feedback from the red, amber and green LEDs on the dashboard. The driver and the fleet manager have access to more detailed analysis of safety and recommendations through a password protected web site.

GreenRoad clients have reduced accidents by an average of 54 percent and lowered accident costs by an average of 65 percent. By empowering drivers to manage their own safety, and understand how to drive more responsibly, GreenRoad improves driver safety behind the wheel.

According to Ken Green, executive head of recycling and waste management at Adur Council, “My primary motivation for talking to GreenRoad was to reduce our fuel consumption and carbon footprint. But as we examined Safety Center’s benefits we realised that it would help us improve fleet driving skills. Through our duty of care commitments we already have programmes in place to improve driving, but with Safety Center we will actually establish whether council drivers are complying with good practice.”

About Adur & Worthing Council Services

Adur & Worthing Council Services is a joint partnership that manages refuse collection for both Adur District Council and Worthing Borough Council. The fleet’s insurance is managed by Worthing Borough Council.

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback—without invading privacy. Over time, GreenRoad has proven that it can improve driver safety behind the wheel. The result is fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund and Balderton Capital.

For more information about GreenRoad, visit

Editorial Contacts:

Rachel Postlethwaite
Breakaway for GreenRoad EMEA
Tel: +44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Consumer Technology, Motoring, Public Sector, Third Sector & Legal, Computing & Telecoms, Transport & Logistics, for more information visit