24th April 2008
TMN LAUNCHES PAN-EUROPEAN PARTNER ENGAGEMENT PROGRAMME FOR AMD
TMN (Total Marketing Network Ltd) has launched a second bespoke partner engagement programme on behalf of Advanced Micro Devices, Inc. (AMD), one of the leading global providers of innovative micro-processor solutions and sponsors of the Ferrari racing team.
Mission: AMD is an on-line programme that has been created and developed by full-service agency TMN and combines multi-lingual, game-based learning with predictions of Ferrari performance at each Formula 1 Grand Prix.
Employees of AMD’s Channel, Retail, OEM and AIB partners are invited to take part by becoming an AMD secret agent whose task it is to thwart the evil Zed’s plans for world domination, and by predicting how Ferrari drivers will perform against actual live races in this year’s Grand Prix, to become this year’s ‘supreme racer’. Participants earn points through timed AMD training activities as well as the accuracy of their Ferrari predictions, and top performers qualify for some fantastic prizes including a VIP trip for two to a 2009 European Grand Prix.
Richard Baker, Marketing Director of AMD Europe, commented, “Last year’s Fantasy Racing Incentive was a very successful initiative for AMD. Building on that success, we asked TMN to produce ideas to creatively support our on-going communications with our partners. Combining Ferrari F1 activities and AMD game-based training has enabled us to do that in a fun and effective way.”
This year, animation has been incorporated to lead the participants through additional activities such as quizzes as well as pitting their wits against the Formula 1 drivers to earn points. “We have devised a James Bond’esque character which has a series of missions to complete,” adds Denise Pritchard, Managing Director of TMN. “This has emphasised the fun dimension to the programme.”
TMN is delighted to continue their relationship with AMD. “We have combined our experience in channel marketing with our ability to deliver innovative, technical solutions which can be tailored to clients’ specific needs. Whether they are immediate or long-term strategic projects, once clients begin to use our motivational solutions, they come back to us again and again.”
TMN is a virtual, full-service marketing and technology agency. Established in 2003, the company has grown to 47 people. With its comprehensive experience, TMN specialises in the financial services, IT, telecoms and leisure services sectors.
For further press information and imagery, please contact
Denise Pritchard – tel 0780 2582842
Or Sarah Fiedosiuk – tel 07984 649898
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