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- Mobile for the over 50s set to ignite the ‘silver’ sector -

Newmarket, UK – 28th April 2008 – Following hot on the heels of the successful introduction of the Emporia Life mobile handset for the ‘older’ generation in Europe last year - in which it sold 250,000 units - AHD today announced that the new and improved Emporia Life Plus handset will be available in the UK at the end of May.

With a sleek aluminium outer casing, weighing just 138g and with standby time of an impressive 250 hours, the Emporia Life Plus ‘slider’ handset appeals directly to the 20 million people in the UK who are older than 50 and just want a mobile that is uncomplicated and easy to use. Available at the emporialifeplus will be available free on contract or on any network of your choice PAYG for £144.67.

The Emporia Life Plus handset also has the following features, which are considered top of the desirability list among the ‘silver’ generation:

- Super loud hands free speakerphone
- Over sized display & buttons
- Flash light
- Hearing Aid compatible
- One press ICE (In Case of Emergency) number dial/emergency SMS

Toby Robinson, director, AHD, said: “The fifty plus market is huge in the UK. The Emporia Life Plus handset has been thoroughly researched and designed to appeal to the over 50s market. Through that research, this group of consumer’s product requirements has been defined and standardised. Those requirements are as simple as ‘uncomplicated’ and ‘easy-to-use’ with a ‘long battery life’, the Emporia Life Plus delivers on these needs within a price bracket that is in reach of most people.”


Images can be downloaded at:

emporiaLIFEplus_back-closed.jpg - Emporia Life Plus Back Closed
emporiaLIFEplus_front-closed_3.jpg - Emporia Life Plus Front Closed Emporia Logo
emporiaLIFEplus_front-closed_3ENG.jpg - Emporia Life Plus Front Closed English Menu
emporiaLIFEplus_front-closed.jpg - Emporia Life Plus Front Closed German
emporiaLIFEplus_front-open_1.jpg - Emporia Life Plus Front Open Emporia Logo
emporiaLIFEplus_front-open_3.jpg - Emporia Life Plus Front Open German Text
emporiaLIFEplus_left-closed.jpg - Emporia Life Plus Left Side Closed
emporiaLIFEplus_right-closed.jpg - Emporia Life Plus Right Side Closed
emporiaLIFEplus_slope-open_1.jpg - Emporia Life Plus Angled Open Emporia Logo
emporiaLIFEplus_slope-open_3.jpg - Emporia Life Plus Open Angle German Text
emporiaLIFEplus_slope-open_3ENG.jpg - Emporia Life Plus Open Angle English Text

About AHD (AH Distribution)

AH Distribution is the leading provider of accessible mobile phones to resellers and distributors. We are the distributors in the UK for Austrian based Emporia. We are also the distributor in the UK for Swedish based Doro, for their mobile care products and Monaco based ITT.

All our mobile handsets are SIM free and feature simplified operation, basic functionality and emergency features, such a panic buttons, emergency dialling and soon location services. Our product range covers all price points and requirements that will meet your customer's needs. It is our aim to ensure that people with mobile accessibility requirements have solutions and choice. We pride ourselves in making our products more accessible to the people who need them.

As many markets reach 100% penetration, mobile phone retailers are finding there are almost no completely new subscribers. However one segment of the market that has largely been ignored is the accessible and easy to use market. AHDistribution is perfectly placed due to a wealth of knowledge within the market to offer strategic advice and solutions. Enabling you to approach this emerging sector effectively, competitively and profitably.

Based near Cambridge, AH Distribution operates nationwide, mixing its field based management teams with a complete internal support infrastructure. Authorised stockists for T-Mobile, Orange, O2, Virgin, Vodafone and Three in addition to Emporia and Doro. Currently we offer the widest range of mobile accessible products all in one place in the UK.

For further information, please contact:

For further press information, please call:

Nicky Atkins
T: +44 (0) 1628 502601

AH Distribution
Toby Robinson
T: 01638 665759
F: 01638 561634

This press release was distributed by ResponseSource Press Release Wire on behalf of MUSTARD PR in the following categories: Consumer Technology, Computing & Telecoms, for more information visit