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- LLU households are currently reaping the benefits of improved service and gaining value for money

Local Loop Unbundling (LLU) has been hailed a revolution in cheaper, faster broadband connections, yet it has always fallen short when it comes to customer service levels. However, times are changing as reports that LLU customers are now enjoying higher levels of customer satisfaction, as well as receiving value for money.

New research from Point Topic asked respondents to identify the factors, that influenced them when choosing their current Internet Service Provider (ISP). Cheap monthly rental came out top, with 34 per cent reporting this as an aspect that influenced their decision.

Results also concluded that, whereas in 2006, LLU households appeared less satisfied with all aspects of their service, 2008 shows a marked increase, with LLU households currently enjoying an advantage across all categories, compared to non LLU households. The advantages of LLU over cable services have mostly been in terms of after-sale support and value for money

Michael Phillips, product director at, said: “When LLU first rolled out on a large scale, LLU customers were less satisfied on almost every measure compared to the customers of traditional broadband services. Historically, LLU providers have always fallen short when it comes to customer satisfaction, but times are clearly changing as the broadband market becomes more competitive and ISPs strive to retain their existing customers.

“LLU providers such as TalkTalk and Sky have made broadband a commodity that is bundled with other services such as phone calls, line rental or digital television. However, customers need to read between the lines before going for ‘free broadband’ deals. Think carefully about whether you will make better savings by bundling your broadband with digital television or a home phone package.” concluded Phillips.

- Ends –

Notes to editor:

Research from Point Topic’s BroadBand User Service, carried out in Q1 2008 by YouGov and Ipsos Mori, based on over 6,000 online and offline interviews.

About is a broadband comparison service in the UK. Unlike other comparison sites, doesn’t just focus on price but total package value. Consumers can now refer to this impartial Website to access the latest broadband advice and deals, to help them make the right choice.

What makes different:

• Most comprehensive range of consumer guides and advice
• Emphasis on value rather than cost alone
• Variety of ways to rank products according to individual priorities
• Detailed product information
• A community of like minded people where you can read reviews or share your thoughts
• Up-to-date information regarding key industry developments
• Access to bespoke interactive tools (speed tester & download monitor)

For further information contact:

Rachel Lear / Louise Mapp
Ascent PR
T: 0118 988 0501

Michael Phillips
T: 020 7700 3245

This press release was distributed by ResponseSource Press Release Wire on behalf of in the following categories: Consumer Technology, Personal Finance, Computing & Telecoms, for more information visit