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Regent’s Park, London
2nd – 3rd August 2008
11am – 7pm

Join us for an afternoon of ferret racing, cake eating and Morris Dancing at the innocent village fete in Regent’s Park on Saturday 2nd August and Sunday 3rd August 2008.

Now in its second year, the innocent village fete is a great day out for all the family and the perfect way to while away the hours on a hot summer’s day (fingers crossed for lots of sunshine). It all starts at 11am and runs until 7pm. So, pencil it in your diary, scribble it on your hand and tell all your friends. It’s going to be great - that nice duck herding man is already booked and raring to go.

Over the weekend, you’ll be able to indulge in the following fete pursuits: welly-wanging, duck herding, dog agility (just for dogs), coconut shy, tug-o-war, ferret racing, Morris dancing, old fashioned funfair rides, cream teas, home-made cakes, tombola, a band stand and lots more.

And we’ll have lots of life’s necessities too: a huge farmers’ market (with stalls from Borough Market), lots of smoothies to taste, loads of stuff for kids to do (including a dedicated kids’ area with kids food stalls, rides and a petting zoo), al fresco ballroom dancing, live music including acoustic and unplugged acts, a picnic area, a knitting tent, arts and crafts, massages, and a feel good area if it all gets a bit much.

Tickets to the innocent village fete are £7.50 for adults and £3.50 for children (plus booking fee); under 3s go free. Tickets will be available from early May.

For more information about the innocent village fete, visit

See you there

For more information, images, or just a chat please contact Jemma or Gemma or call 0117 973 1173

Notes to editors:

Why we love fetes

Fetes are great place to get together and enjoy the sunshine; they’re a place where you can have a lovely, relaxing day out with friends and family, take part in silly games, raise money for good causes, eat some nice home-baked goods and enjoy a glass of punch.

About innocent

Launched nine years ago, innocent is the number one smoothie brand in the UK with a market share of 71%. We sell over two million fresh, healthy drinks each week in 11,000 outlets - everywhere from Boots to Sainsbury’s to your local deli. The team has grown from three to 270 people who work across Europe. In 2007 we turned over £100 million.

As a business we want to make it easy for people to do themselves some good. And we want to leave the planet a little bit better than we found it. This is reflected in everything from our use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. As of 2006 we are proud to say that all our bananas come from Rainforest Alliance accredited farms. Every single year we donate 10% of our profits to the innocent foundation, which funds NGOs in the countries where we source our fruits.

For more information see:

Source: IRI Infoscan epos MAT sales to WE 29/32//07

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