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Emily Farrell / Tim Hoang
VOVICI ANNOUNCES AVAILABILITY OF COMMUNITY BUILDER
- Leading EFM Provider Showcases the Next Evolution in Survey Software and Services -
London, 5 May, 2008 – Vovici (voh-VEE-see), the leading provider of Enterprise Feedback Management (EFM), today announced the availability of the Vovici Community Builder module that will allow organisations to quickly and cost effectively create and manage online community panels and provide a voice to customers, employees and other constituents. The Community Builder module leverages the industry leading survey capabilities of Vovici’s EFM Community product to provide companies a better way to gather in-depth feedback, accelerate production of actionable data and guarantee that respondents’ time is effectively spent.
The Community Builder module enables companies to engage customer, partner or employee panels in a customised community Web site that includes forums, suggestion boxes, knowledge bases and more. These capabilities enable companies to:
• Gain actionable insight into customer sentiment, satisfaction and loyalty to shape marketing initiatives, customer support and pricing;
• Evaluate the significance of market events and apply the insight to shape responses to those events as necessary;
• Identify trends that drive sales and product innovation; and,
• Deliver insights with the agility of hours instead of the days or weeks needed for historical methods.
The Vovici Community Builder module will provide organisations with the ability to maintain a secure database of online community panels and to capture deep profiles of the panel members. Community members are selected and invited to join in order to garner interest in participation and to provide confirmation that member feedback will be shared. The profiles are then leveraged to eliminate the need to repeatedly request basic demographic and lifestyle data and to ensure that panellists are qualified for surveys before they are invited to participate making certain that their time is respected.
The Community Builder module provides a simple WYSIWYG (What You See Is What You Get) environment to easily and quickly build an interactive online environment for panellists to access and view surveys. The Survey Builder comes complete with objects to provide collaborative tools such as forums, wikis and suggestion boxes. Companies can employ rich media – videos, flash, images and sound – to engage customers and encourage participation.
The screens built with Community Builder are fully customisable so they can be given the visuals and branding to look and feel like an extension of an enterprise’s existing marketing efforts. The
Community Builder contains all of the functionality to build a stand-alone community page, or function as a complementary extension of an existing community site. All of this functionality is available without the need for specialised product knowledge or specific coding skills.
Survey authors use the industry leading capabilities of Vovici’s EFM Community product to build surveys and deploy them to the community, designating which members of the panel should be invited to participate based on the elements of their profile. Community Builder can send email invitations to the invited panellists to request that they take the survey. Panellists can then log onto the community site and complete their profile information, take surveys to which they are invited or see the results of the surveys they have previously completed.
“The Vovici Community Builder module will change the way companies perform research, measure customer satisfaction and loyalty and engage their customers,” said Dean Wiltse, chairman and CEO, Vovici. “Imagine having your most important customers in a room right down the hall from your office, available and willing to answer questions at a moment’s notice. This information will give organisations insight and agility to respond to changing market dynamics and spot trends in customer sentiment in ways that have only been imagined in the past.”
Vovici is the pioneer in Enterprise Feedback Management (EFM), providing comprehensive online survey software solutions, online panel management, analysis and reporting, and research services. Our offerings increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organisations worldwide, including more than 58% of the Fortune 500, rely on Vovici to measure customer satisfaction, perform market research and gauge employee satisfaction.
Visit www.vovici.com for more information.
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