Frontroom, an integrated design and marketing agency has today announced it has been appointed to handle the advertising and marketing for ARCHOS, the creators of award-winning portable media players.
Following a four-way pitch, Frontroom have been recruited to deliver an integrated campaign, which will incorporate press, outdoor and online advertising, viral activity and in-store, to promote ARCHOS’s current range of products throughout 2008. Frontroom have also been appointed to work with ARCHOS as strategic partners to help launch ARCHOS’s upcoming Generation 6 range, which will launch in the Autumn of this year.
“At ARCHOS we have always put the technical quality of our products first,” said Matt Knight of ARCHOS. “Our products consistently outperform the competition, and this is widely highlighted in the media. Previous campaigns have focused on features, securing us a strong consumer-base within the tech market. However, now that we’ve established our product credentials, our ambition moving forwards is to begin to widen appeal and to break into new markets. Key to this is ensuring that we now start building the ARCHOS brand, making sure we stand for something in the minds of our consumers.
I was impressed with Frontroom’s approach at every step of the pitch process, particularly their strategic thinking which really set them apart. The winning creative concept impressed us with its confidence. Plus, it has the potential to live beyond the media it is communicated in and hopefully begin thought-provoking conversations with our customers.”
Lau Glendinning, Managing Partner of Frontroom added; “ARCHOS is a challenger brand with a big vision, which makes them the perfect partner for us. They make products that are remarkable, but awareness is currently limited. Our creative needed to stand out from competitors and appeal to those discerning individuals seeking to make an informed choice. We wanted our executions to be as striking and original as the ARCHOS suite of products themselves. This is a key win for us, which really cements our credentials in the entertainment sector. We’re looking forward to rolling out the campaigns in the next 12 months.”
The first print ads promoting the ARCHOS TV+ will run in the May issues of T3 and Stuff Magazine, supported by a significant online campaign. This will be closely followed by an integrated campaign promoting the ARCHOS 605 portable media player. Work on the new Generation 6 Range will commence soon for a September launch.
ARCHOS introduced the hard-drive-based MP3 player with the Jukebox 6000 in 2000, and since that time has revolutionised consumer electronics devices. The company invented the portable video player in 2003 and was the first to bring TV recording, wireless and touch screens to the portable media player. ARCHOS's award-winning products let consumers enjoy movies, photos, video, music and television anytime, anywhere. Established in 1988, ARCHOS has offices in the United States, Europe and Asia.
More information is available online at www.archos.com.
For further information about Archos, please contact:
Julie Thompson Dredge/ Mike Oldman
+44 (0)207 581 9255
Founded in 2004, Frontroom is an integrated agency with a simple philosophy – to work as an extension of their clients’ marketing departments. And it’s a philosophy that works. Current clients include: Blenheim Palace, Momentum Pictures, Konami Digital, Everybodybetter.com and SEGA.
Visit www.frontroom.com for more information or contact:
Maillot Jaune Communications
Tel: +44 (0)7736 793 332
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