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Jaypot introduces Jaypay system to guarantee cashback transactions - 07/05/2008

Cashback shoppers will be pleased to learn that the phenomena of missing transactions (where cashback is not paid out) could be a thing of the past, thanks to the UK startup Jaypot Ltd. With it's new Jaypay system, Jaypot has solved one of the key problems of the cashback industry, something that entrenched rivals like Rpoints and Quidco have systematically failed to do.

Jaypot Co-Founder Richard Morton said;

"Missing transactions are the unreported story in the cashback explosion we've seen over the last 18 months. They are undermining consumer confidence in the cashback industry, and they are incredibly inconvenient. We believe that if consumers are basing purchasing decisions on cashback, they shouldn't have to gamble. At sites like Quidco, people are being lured in with the prospect of high cashback rates and the promise of 100% cashback, only to find themselves frustrated and out of pocket at the end. At Jaypot, we think if you advertise £100 cashback then that amount should be available to everyone."

This development demonstrates that innovation is not just about technology. In an increasingly competitive environment, cashback websites need fresh ideas. When consumers can confidently factor their cashback earnings into buying decisions, you'll see a big change in the way they shop.


Visit Jaypot at

Learn more about Jaypay at

For more information contact:

Richard Morton 020 8144 7603,

This press release was distributed by ResponseSource Press Release Wire on behalf of Jaypot in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit