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Children old and young who are baffled about what to buy Dad this Fathers Day need fret no more as they can now select the perfect sweet treat according to the old man’s personality, thanks to Mr Humbug, the online and real world cult sweet store.

Following years of coal-face research Mr Humbug has matched the personality of the parent in question to his preferred sweet treat.

Shopkeeper Angela Fireman explains, “We’ve been in the bon bon business for several years now, and every June we experience the in-store surge of children seeking sweet inspiration for Father’s Day. We’ve asked those who have decided what to buy a little about their dads and some very distinct patterns have emerged, so we use that information to advise those who are finding it harder to make a decision. Now that we’re trading online at we want to share that information with our cyber sweet shoppers too.”

Over the years the Mr Humbug team has discovered that:

- Most Fathers who eat Liquorice are caring and well loved by the children.

- Most Fathers who eat Toffees are perfectionists who stop at nothing until the task at hand is complete.

- Most Fathers who eat nuts are thrill seekers and love to be constantly on the go.

- Most Fathers who eat Boiled sweets enjoy the good life and are happy to sit back and watch as the world buzzes around them.

And for those that kids that want to hedge their bets with a selection, Mr Humbug has also published the top ten sellers in the run-up to Fathers Day.

Shopkeeper David Fireman says, “We always experience a definable shift in our best sellers in the run up to Fathers Day and anyone who isn’t sure of what to get their dads would be well-advised to go for a selection of our top ten.”

The Mr Humbug Fathers Day top ten is as follows:

1. Liquorice Torpedoes
2. Pontefract Cakes
3. Chocolate Brazils
4. Butterscotch
5. Chocolate Eclairs
6. Sweet Peanuts
7. Kola Cubes
8. Sherbet Lemons
9. Large Pear Drops
10. Peanut Brittle

The Fathers Day top ten, along with hundreds of other sweet varieties, is available in store at Mr Humbug’s Cult sweet shop in London’s Greenwich Market and 24-7 from , the online traditional sweet store.


Notes to Editors:

For more information contact Ruth Stone, Orchid PR on 01483 538710, 07788 417 109 or email

About Mr Humbug

Mr Humbug first opened the doors of its Greenwich Market store in the summer of 2005 and since then countless sweet lovers have crossed the threshold, happily hunted out their favourite treats and left with a pink and white candy striped bag full of their favourites and a broad smile on their face.

This press release was distributed by ResponseSource Press Release Wire on behalf of Orchid PR in the following categories: Men's Interest, Women's Interest & Beauty, Food & Drink, for more information visit