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• Leading manufacturer of electromagnetic components opts for hybris E-Commerce Suite to manage its multi-channel processes
• PIM solution Commerce Suite ensures company-wide standardised market presence spanning multiple sales channels

London, 8 April 2008 - A highly attractive solution: Using the new product information system of the company Kendrion Electromagnetic, customers from the automotive industry and industrial drive technology can find the appropriate solenoid for their sector quickly and easily. In order to present the immense product range not only online, but also in all brochures and catalogues in a standardised form, Kendrion has opted for the Commerce Suite solution from hybris. This software is based on a PIM (product information management) solution from the Munich-based expert for multi-channel communication and e-commerce and allows selling, purchasing and order management activities to be mapped electronically. Furthermore, it is possible to synchronise sales channels efficiently and reach customers worldwide.

Being part of the Dutch corporation Kendrion N.V., the Kendrion Electromagnetic Group is one of the world’s leading producers of electromagnetic components. This provider’s range features all types of solenoids including shiftlock, clamping, locking, spreading, controlling and vibrating solenoids in addition to electromagnetic components for hydraulics, customer-specific applications and solenoid valves, not to mention electromechanical brakes and clutches for industrial drive technology. To ensure that customers have no problems in finding the products they require from this immense range, the new online shop is equipped with user-friendly features such as fault tolerance, product ranking and various search functions. Even when searching through copious volumes of data, efficient search algorithms supply results quickly, whilst funnel searches guide customers through the myriad of products. Customers can click their way efficiently through hierarchical categories such as voltage, frequency, duty cycle and power and quickly find products of a particular category or a specific offer.

Thanks to the hybris solution, the solenoid expert Kendrion can now also manage multiple sales channels highly efficiently. The task of exporting product information, prices and customer-specific details into the required channels such as the online shop, catalogue and print is made easy. It also simplifies the task of managing the standardised brand presence over multiple channels. Further advantages offered by the hybris suite include the integrated Media Asset Management facility. This enables Kendrion Electromagnetic to store images and graphics in a central source and to use these converted for specific media in the web shop as well as in online and print catalogues. At the same time, user-friendly upload and download wizards simplify the task of working with all media formats.

“Besides a central product database for our multi-channel sales activities, we were also looking for a print solution that would allow us to create and manage publications such as brochures and catalogues ourselves. We were particularly attracted by the software from hybris due to its versatility, broad range of functions and clear guidelines. The high flexibility and scalability are also important advantages the solution has to offer,” explains Martin Heine, IT manager at Kendrion Electromagnetic.

“Our solution for multi-channel communication and e-commerce supports Kendrion from the task of marketing to selling through to customer service in all the processes of the sales cycle. As such, the company is able to satisfy growing customer expectations and save costs at the same time due to the fact that the hybris product communication platform is an integrated standard solution,” adds Ariel Lüdi, CEO of the hybris Group. “PIM is the key for every future-oriented company. Our solution helps to coordinate, synchronise and optimise interactions with end customers and sales partners over multiple distribution channels.”

About Kendrion Electromagnetic

Kendrion Electromagnetic develops and produces electromagnetic components. The corporate group is composed of the three business units Automotive Systems, Magnetic Systems and Power Transmission. Automotive Systems is well-known worldwide as an expert partner to the automotive industry. It develops customer-specific products such as solenoids and solenoid valves for a variety of applications. Furthermore, it develops and produces electromagnetic components for hydraulics. Magnetic Systems develops, produces and distributes shiftlock, clamping, locking, spreading, controlling and vibrating solenoids for industrial applications. Power Transmission develops and produces electromechanical brakes and clutches for industrial drive technology used for accelerating, braking, positioning, holding and securing movable drive components and loads.

About hybris

hybris is a leading vendor of multi-channel communication & commerce software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling companies to master the complexities of implementing and managing single site, multi-site and multi-channel communication and commerce processes step-by-step without any compromises.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including Zavvi, TUI, Lufthansa, Puma, Ulla Popken, Nokia, Reebok, Grundfos, Demag, Sika, Hagemeyer, Phonak and Bechtle.

For further information please contact:

Mel Oxford
Ascendant Communications
Tel: 07515 632065

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit