As part of an ongoing effort to reduce the amount of paper that it uses each year, specialist distributor Widget UK will be attending its most important annual show without a single printed sheet.
Using touch-screen pods that will allow visitors to pull up product and pricing information on the spot and either download it to a USB flash drive or have it sent straight to their office, Widget hopes to cut its paper use by nearly 40%.
Mathew Jones, Marketing Director commented “Making sure that we’ve got enough literature with us unavoidably leads to over-production which means boxes of paper that never get used and need lugging around. Going electronic means that we produce no paper and our visitors need carry nothing more than a USB stick, and even that’s optional. On top of that, Widget gets to know which literature is most popular and visitors get information in a format that they can actually use, like a virtual business card to slot straight into Outlook”
Although Channel Expo is the perfect ‘tech-savvy’ test-bed, Widget hopes to eliminate paper from all shows at which it exhibits using its touch-screen and software solution.
About Widget UK Ltd - www.widget.com
Widget UK is a leading supplier and distributor of mobile computing devices and accessories. Its portfolio includes satellite navigation, portable scanning devices and PDA accessories.
Specific brands that are distributed by Widget include the TomTom GPS range, the PocketSurfer2, Etymotic’s ER-6i and ER-4 earphones and CardScan business card readers.
Mathew Jones, Marketing Director, Widget UK
+44 (0) 1438 842360
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