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Frimley, Surrey, UK, 8 May 2008 -, the technology and business finance marketplace, today announces that it has been named as a finalist in the Software Newcomer of the Year category at the 2008 SIIA Codie Awards.

Selected from 1,000 nominations submitted from over 600 companies, is one of 11 finalists vying for this prestigious award. The Software Newcomer award is presented to the company whose product has the potential for significant impact on the industry and the winner will be announced at the 23rd Annual Codie Awards Gala on 20 May in San Francisco.

The Codie Awards, organised by the SIIA, recognize outstanding achievement and vision in the software industry. Commenting on the announcement, Justin Floyd, Chairman and Founder said, “We are thrilled that is a Codie Awards finalist. To be recognized by our peers is a huge achievement and an honour.” Floyd continues, “ is revolutionizing the way businesses secure finance, delivering unprecedented choice and control over their financing using leading edge browser technology that delivers instant financing decisions.”

SIIA's Codie Awards are a chance for those in the software industry to celebrate visionary products and companies. The Codies are the only peer recognition program for the software industry, presented by the SIIA, the principal trade association for the software and digital industry. "Competition is tough this year and that makes selection as a Codie Finalist a real achievement," commented Ken Wash, SIIA president, “All the companies on this year’s list should feel justifiably proud of their recognition”.


About is an on demand platform that delivers business finance, with a technology focus, in real time over the internet. Its innovative and powerful technology searches through 8000 finance product combinations from a network of global finance providers to deliver finance on demandtm. The sophisticated decision engine matches the user’s financing requirements with the finance requirements of leading funders and technology leasing specialists to deliver the most appropriate finance terms for them. All of which is available 24/7/365 through’s online Web 2.0 platform.

The company is privately held and is based in Frimley, UK and San Francisco, USA.

For further information on or to arrange an interview, please contact our PR Department:

Phone: +44 (0) 845 686 0510
Fax: +44 (0) 845 686 0509

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